# Whiskey-Infused Blue Cheese Jars Fortnum & Mason's Potted Blue Shropshire with Whisky is Decadent By Jana Pijak | Published 2020-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-shropshire References: [fortnumandmason](https://www.fortnumandmason.com/potted-blue-shropshire-with-whisky-350g-jar) [Fortnum & Mason's](https://www.trendhunter.com/trends/bimber) Potted Blue Shropshire with Whisky is an [artisan blue cheese product](https://www.trendhunter.com/trends/rogue-river-blue-cheese) that is "made in the Vale of Belvoir and is similar in style to Stilton, albeit with a creamier taste." The UK-based fine food retailer is known for its vast selection of artisan pantry staples, baked goods, wine and spirits, confections and more, making this product a great gift for the upcoming holiday season. The highlight of the cheese is that it is infused with Fortnum's 12-year-old Single Malt whiskey, giving it a sweeter flavor profile. The uniquely flavored blue cheese is also packaged in a ceramic Fortnum & Mason jar giving it a vintage-inspired look and adding to its foodie-centric gift appeal. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisan Food Products:** Opportunity to create innovative and unique flavor combinations by infusing different food products with unconventional ingredients. - **Gourmet Pantry Staples:** Market potential for high-quality and specialty pantry staples that cater to food enthusiasts seeking unique and luxury products. - **Foodie-centric Gifting:** Disruptive innovation opportunities in the creation of food-related gift products that offer a combination of flavor, design, and presentation. ### Sectors Adopting This - **Artisan Food Production:** Opportunity for artisan food producers to experiment with different flavors and ingredients to create unique and marketable products. - **Gourmet Food Retail:** Potential for retailers specializing in high-quality gourmet food products to curate a wide range of unique and indulgent pantry staples. - **Gift and Specialty Food Market:** Innovative approaches to packaging and branding in the creation of food-related gift products that cater to the preferences of food enthusiasts. ## Related on Trend Hunter - [Soft Full-Flavor Blue Cheeses](https://www.trendhunter.com/trends/cornish-cheese-company-dozmary.md) - [Artisanal Gourmet Gift Sets](https://www.trendhunter.com/trends/gourmet-gift-set.md) - [Blue Cheese-Stuffed Olives](https://www.trendhunter.com/trends/shafts-cheese.md) - [Decadent Chocolate Cheeses](https://www.trendhunter.com/trends/coombe-castle.md) - [Creamy Spreadable Blue Cheeses](https://www.trendhunter.com/trends/extra-creamy-blue-cheese.md) - [Approachable Blue Cheese Products](https://www.trendhunter.com/trends/boursin-blue-cheese-flavor.md) - [Mellow Blue Cheese Products](https://www.trendhunter.com/trends/mild-blue-cheese.md) - [Fino Sherry-Finished Whiskeys](https://www.trendhunter.com/trends/bimber.md) - [Artisan Cheese Bake Fondues](https://www.trendhunter.com/trends/cheese-bake-fondues.md)