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# Computer Virus Clothing
Chloma's Blue Screen of Death Collection is Inspired by PC Fatal Errors

By Jana Pijak | Published 2014-11-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/blue-screen-of-death
References: [designmadeinjapan](http://designmadeinjapan.com/magazine/fashion/blue-screen-of-death-chlomas-new-line-of-clothing/) & [chloma](http://www.chloma.com/)

Chloma's Autumn/Winter 2014 collection is named after and inspired by the Blue Screen of Death. When a PC computer crashes due to a fatal error, the blue screen appears, signaling the demise of your electronic device.

Chloma designers Junya Suzuki and Reiko Sakuma created a clothing collection based on this idea and transformed fatal errors into a fashion statement.

This surprisingly wearable range is made up of sculptural coats, [printed statement sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater) and matching separates that exude a feeling of comfort.

The pieces feature matching prints and exaggerated silhouettes. Whether highlighting draped, layered or hooded pieces, Chloma's 'Blue Screen of Death' collection features protective styles that create a cocoon for their wearer. Inspired by [internet culture and technology](https://www.trendhunter.com/trends/microsoft-windows-xp-x-crocs), the range will appeal to the fashion lover with an appreciation for [conceptual and futuristic styles](https://www.trendhunter.com/trends/the-future-is-not-set).

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 76% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Internet-inspired Fashion:** Disruptive innovation opportunity: Explore the intersection of internet culture and fashion to create unique and conceptual styles.
- **Tech-inspired Prints:** Disruptive innovation opportunity: Integrate technology-inspired prints into clothing designs to create visually striking and conversation-starting pieces.
- **Comfortable Silhouettes:** Disruptive innovation opportunity: Develop clothing with exaggerated and protective silhouettes that prioritize comfort without compromising style.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Incorporate elements of internet culture and technology into fashion design to appeal to a tech-savvy and style-conscious audience.
- **Textile Manufacturing:** Disruptive innovation opportunity: Experiment with unconventional prints and fabrics inspired by technology to create unique textile products for the fashion industry.
- **Online Retail:** Disruptive innovation opportunity: Curate a collection of internet-inspired clothing and accessories catered towards online shoppers who seek unique and conceptual fashion pieces.

## Related on Trend Hunter

- [Millennium Operating System Sweaters](https://www.trendhunter.com/trends/windows-ugly-sweater-bliss-edition.md)
- [Software-Inspired Clog Designs](https://www.trendhunter.com/trends/windows-xp-crocs.md)
- [Tech-Inspired Footwear](https://www.trendhunter.com/trends/microsoft-crocs.md)
- [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)
- [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md)
- [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)
- [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md)
- [Tech Brand Apparel Collections](https://www.trendhunter.com/trends/nothing-apparel.md)
- [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md)
