# State Fair-Inspired Cookies Insomnia Cookies' New Blue Ribbon Blueberry Cookie is Here By Katherine Pendrill | Published 2022-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-ribbon-blueberry References: [qsrmagazine](https://www.qsrmagazine.com/news/insomnia-cookies-latest-lineup-conjures-flavors-state-fair) & [facebook](https://www.facebook.com/insomniacookies/photos/7551807368193875)  [Insomnia Cookies](https://www.trendhunter.com/trends/insomnia-cookies-in-ice-cream) is hoping to help you tap into a little nostalgia this summer with a selection of Star Fair-inspired cookies, including the Blue Ribbon Blueberry Cookie, Carmel Corn Cookie, and more. This summer, you can step right up to sample a taste of the [State Fair](https://www.trendhunter.com/trends/spamalulu-pizza) at Insomnia Cookies. In total, there are three exciting new cookies to try either in-store or via nationwide shipping. The first is the Blue Ribbon Blueberry Cookie, which features dried blueberries, oats, and graham crackers baked right in, and a sprinkle of cinnamon sugar on top. Next up is the Caramel Corn Cookie, which is studded with caramel popcorn, toffee bits, caramel bits, and roasted peanuts, for the ultimate mashup of sweet and salty. Lastly, the Deluxe [Filled](https://www.trendhunter.com/trends/festive-filled-collection) Churro Cookie combines churro dough cookie with chocolate cookie butter and a topping of sweet cinnamon sugar. Image Credit: Insomnia Cookies ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 86% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **State Fair-inspired Cookies:** Creating cookies inspired by classic State fair foods presents an opportunity for bakeries and food companies to tap into feelings of nostalgia and drive sales. - **Mashup Flavors:** Combining unexpected flavors, like sweet and salty, presents an opportunity for companies to innovate and create unique products that stand out in a crowded market. - **Filled Cookies:** Creating cookies with unique fillings, like chocolate cookie butter, presents an opportunity for bakeries and food companies to create differentiated products that appeal to consumers looking for something new. ### Industries Being Reshaped - **Bakery:** Bakeries can tap into the State Fair-inspired cookies trend by creating their own versions of nostalgic fair foods in cookie form. - **Food and Beverage:** Food and beverage companies can develop innovative products that combine unexpected flavors or feature unique fillings to stand out in the market and appeal to consumers looking for new and exciting options. - **E-commerce:** Companies in the e-commerce space can leverage the popularity of unique and differentiated food products to drive sales and stand out in a crowded market. ## Related on Trend Hunter - [Fair-Inspired Summertime Cookies](https://www.trendhunter.com/trends/summer-cookies.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Sweet Caramel Chip Cookies](https://www.trendhunter.com/trends/dulce-de-leche-cookie.md) - [Cooling Cookie Desserts](https://www.trendhunter.com/trends/insomnia-cookies-in-ice-cream.md) - [Dusted Dessert Cookies](https://www.trendhunter.com/trends/churro-cheesecake-cookie.md) - [Annual Cookie Roundups](https://www.trendhunter.com/trends/best-of-2024-cookie-collection.md) - [Indulgent Fan-Made Cookies](https://www.trendhunter.com/trends/cinnamon-bun-filled-deluxe-cookie.md) - [Back-to-School Cookie Menus](https://www.trendhunter.com/trends/new-insomnia-cookie.md) - [Hot Honey Cornbread Cookies](https://www.trendhunter.com/trends/strawberry-cornbread-filled-deluxe.md)