# Blue Raspberry Martinis Funkin Cocktails' Nitro Infused Martini Appeals to Adult Gen Z Drinkers By Laura McQuarrie | Published 2024-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-raspberry-martinis References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/51590/funkin-responds-to-gen-zs-demand-for-nostalgic-flavours-with-the-blue-raspberry-martini/) & [linkedin](https://www.linkedin.com/posts/nicky-junor-04629211_a-whole-blue-world-the-latest-addition-activity-7165753672478539776-5VOY)  Funkin Cocktails newly expanded its collection of canned cocktails to include a Nitro Infused Blue Raspberry Martini, which features an electrifying color and a vibrancy that appeals to adult Gen Z drinkers. This ready-to-drink martini taps into the success of the brand's current Nitro Can offerings, all the while recognizing the rising appeal of blue raspberry among Gen Z consumers. Knowing that drinkers are after bold flavor experiences, Funkin crafted a quality cocktail with vodka, nostalgic blue raspberry and a signature nitrogen infusion for a velvety smooth drinking experience that reminds of a bar-quality serve whether it's enjoyed at home or on the go. The launch of Funkin Cocktails' Nitro Infused Blue Raspberry Martini will be supported by the brand’s biggest-ever new product launch advertising campaign. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 50% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Nitro-infused Beverages:** The inclusion of nitrogen infusions in beverages creates a smooth, bar-quality experience that attracts consumers looking for enhanced drinking rituals. - **Nostalgic Flavors:** The use of blue raspberry in cocktails leverages nostalgic flavors to connect with Gen Z consumers seeking familiar yet innovative taste experiences. - **Canned Cocktails:** The growth of ready-to-drink canned cocktails meets the demand for convenient yet sophisticated drink options for home and on-the-go consumption. ### Sectors Adopting This - **Alcoholic Beverages:** Alcohol brands can innovate by incorporating nostalgic flavors and nitrogen infusions to differentiate their products and appeal to younger demographics. - **Packaging:** The rise of canned cocktails presents opportunities for packaging companies to develop advanced, user-friendly canned solutions that maintain the quality of premium drinks. - **Marketing and Advertising:** As brands like Funkin Cocktails invest in large-scale advertising campaigns, the marketing industry can explore creative strategies to promote experiential and nostalgic beverage products. ## Related on Trend Hunter - [Canned Sour Apple Martinis](https://www.trendhunter.com/trends/apple-sour-martini.md) - [Blue Raspberry Gin Lemonades](https://www.trendhunter.com/trends/gin-limonade-framboise-bleue.md) - [Fantastical Fruit-Flavored Drinks](https://www.trendhunter.com/trends/squeezit.md) - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [Fruity Alcohol-Free Martinis](https://www.trendhunter.com/trends/alcohol-free-passion-fruit-martini.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Canned Nitro Espresso Martinis](https://www.trendhunter.com/trends/nitro-espresso-martini.md) - [Spiked Dragonfruit Refreshers](https://www.trendhunter.com/trends/raspberry-dragonfruit.md)