# Air-Filtering Fans The Blue Pure Fan Was Created with Allergy Sufferers in Mind By Laura McQuarrie | Published 2020-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-pure-fan References: [prnewswire](https://www.prnewswire.com/news-releases/blueair-unveils-two-new-product-innovations-for-powerful-allergy-relief-301050746.html) & [blueair](http://www.blueair.com) The Blue Pure Fan is a new product announced by [Blueair](https://www.trendhunter.com/trends/blueair-dustmagnet-5440i) that offering both cooling and cleaning benefits so that it offers support specifically for those who are troubled by allergies. The product is powered by patented air circulation technology, pre-filter fabric and a particle filter to remove large particles like pollen and dust from the air. Unlike some [air purifiers and fans](https://www.trendhunter.com/trends/dyson-cool-cf1) that boast utilitarian designs that are hard to fit into a home in an aesthetically pleasing way, the Blue Pure Fan boasts a [Scandinavian design](https://www.trendhunter.com/trends/windmill) with pre-filters available in five colors and sleek modern legs. The portable fan also boasts a handle so that it can easily be moved within the home, and operated with ease thanks to a one-button control system. Image Credit: Blueair ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Air-purifying Technology:** There is an opportunity to develop more air-filtering products for customers who are concerned with air quality and allergies. - **Scandinavian Design:** The Blue Pure Fan demonstrates how a sleek, modern design can be paired with high-performing technology in a product. - **Portable Home Appliances:** There is a demand for smaller-sized home appliances, such as the Blue Pure Fan, that can be moved around easily to adapt to various room sizes or setups. ### Where This Applies - **Home Appliances:** This industry can integrate air-purifying technology into their product design to meet consumer demand for cleaner, more comfortable indoor environments. - **Furniture:** Furniture manufacturers can benefit from incorporating air-cleaning products into their designs, adding an additional layer of functionality to their pieces. - **Home Decor:** This industry can benefit from incorporating air-purifying products like the Blue Pure Fan into their offerings, allowing customers to integrate functionality with design in their living spaces. ## Related on Trend Hunter - [Air-Purifying Tower Fans](https://www.trendhunter.com/trends/bladeless-tower-fan.md) - [Dual Air Purify Systems](https://www.trendhunter.com/trends/blueair-2in1.md) - [Connected Dust-Capturing Air Purifiers](https://www.trendhunter.com/trends/blueair-dustmagnet-5440i.md) - [Sunrise-Inspired Air Purifiers](https://www.trendhunter.com/trends/mini-restful.md) - [Style-Conscious Air Purifiers](https://www.trendhunter.com/trends/windmill-air-purifier.md) - [Intelligent Antimicrobial Air Purifiers](https://www.trendhunter.com/trends/purezone-turbo.md) - [Air-Purifying Smart Humidifier Fans](https://www.trendhunter.com/trends/dyson-purifier-humidifycool-formaldehyde.md) - [Circular Minimalist Air Purifiers](https://www.trendhunter.com/trends/iqair-atem-x.md) - [Smart Bladeless Air Purifiers](https://www.trendhunter.com/trends/airlephome-smart-air-purifier.md)