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# One-Button Air Purifiers
Blue Pure Auto Adjusts Fan Speeds Based on Indoor Pollution Levels

By Laura McQuarrie | Published 2020-10-01 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/blue-pure-auto
References: [prnewswire](https://www.prnewswire.com/news-releases/new-blueair-purifiers-deliver-clean-air-with-the-touch-of-a-button-301137689.html) & [blueair](http://www.blueair.com/)

The air purifier market is seeing a surge in global demand and people are looking for [simple and effective designs](https://www.trendhunter.com/trends/windmill) like the Blue Pure Auto to enhance the health of their homes. The newly launched product from [Blueair](https://www.trendhunter.com/trends/mini-restful) is an extension of its best-selling Blue product line and it offers a simple one-button design, a lightweight form and a compact size to suit the demands of [small spaces](https://www.trendhunter.com/trends/pureaura) and modern life.

As its name suggests, the air purifier is designed to track and display the current air quality and do so with an Auto mode that makes adjustments to the fan speed based on indoor pollution levels. The air purifier was created for rooms about 190 to 540 square feet, and the models include the Blue Pure 411 Auto, Blue Pure 311 Auto and the Blue Pure 211+ Auto.

Image Credit: Blueair

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 75% | Activity: 84% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Surge in Global Demand for Air Purifiers:** Opportunity for companies to innovate and create simple and effective designs to meet the growing demand for air purifiers.
- **One-button Designs for Air Purifiers:** Opportunity to develop air purifiers with user-friendly one-button designs that are easy to operate and suit compact spaces.
- **Air Purifiers with Auto Pollution Tracking:** Opportunity to integrate air purifiers with auto mode that adjusts fan speeds based on indoor pollution levels, offering convenience and efficiency for users.

### Who This Affects Most

- **Home Appliances:** Home appliance companies can capitalize on the increasing demand for air purifiers by designing innovative and user-friendly models.
- **Health and Wellness:** Opportunity for the health and wellness industry to incorporate air purifiers with advanced features that promote clean and healthy indoor air.
- **Smart Home Technology:** Companies specializing in smart home technology can explore the integration of air purifiers with auto pollution tracking, enhancing the convenience and efficiency of smart home systems.

## Related on Trend Hunter

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- [Compact Air Purifiers](https://www.trendhunter.com/trends/shark-neverchange.md)
