# Train Delay-Inspired Beers Blue Point Brewing Company's Beer Makes Long Commutes More Bearable By Ell Smith | Published 2017-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-point-brewing-company References: [mashable](http://mashable.com/2017/08/09/delayed-beer-penn-station/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#CXfGFwsHRPq1) & [bluepointbrewing](https://www.bluepointbrewing.com/age-gate) Blue Point Brewing Company is releasing a beer to make delayed commutes a little more bearable. This summer, New York's Penn station has undergone emergency track repairs, making for long train delays and unhappy commuters. To make the best of a bad situation, one beer company released 'Delayed' -- [a pilsner](https://www.trendhunter.com/trends/seasonal-lager-program) available specifically in Penn Station that's aimed at lifting the moods of grumpy travelers. The boozy beverage is described as "a blend of floral, spicy hops for a subtle apple and lemon-lime aroma, balanced by slight honey notes from a creamy malt body." The bitterness of the beer was intentional as its meant to reflect the [bitter attitudes of the commuters](https://www.trendhunter.com/trends/obstructed-brews) experiencing longer than expected wait times. The [16-ounce can](https://www.trendhunter.com/trends/case-of-the-mondays) is designed to look like the Long Island Rail schedule board and hopes to eliminate some of the stress of delays. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Delay-inspired Products:** Creating products that alleviate the negative experiences associated with delays and aim to improve people's moods. - **Localized Product Offerings:** Designing products specifically tailored to the needs and preferences of a particular location or venue. - **Bitter Attitude Branding:** Utilizing branding and messaging that includes elements of bitterness to resonate with customers' negative emotions. ### Industries Being Reshaped - **Brewing:** Breweries can create delay-inspired beers to cater to commuters and provide a unique experience that stands out from the competition. - **Transportation:** Transportation companies can explore partnerships with breweries to offer delay-themed beverages to passengers, enhancing their travel experience. - **Hospitality:** Hotels and restaurants near transportation hubs can feature delay-inspired products, such as beers, to cater to frustrated and stressed travelers. ## Related on Trend Hunter - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Collaboration Tea-Infused Beers](https://www.trendhunter.com/trends/teainfused-beers.md) - [Festive Fruit-Forward Beers](https://www.trendhunter.com/trends/fruitforward-beer.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Summer Beer Excuse Generators](https://www.trendhunter.com/trends/i-cant.md) - [Beer Branded Free IOUs](https://www.trendhunter.com/trends/heineken-ious.md) - [Casino-Themed Beers](https://www.trendhunter.com/trends/jackpot-juice-hazy-ipa.md) - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md)