# Gen Z-Targeted Supplements Blue Planet Supplements Support Vegan and Plant-Based Consumers By Michael Hemsworth | Published 2024-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-planet References: [retailtimes](https://retailtimes.co.uk/blue-planet-new-wellness-brand-from-yorkshire-uses-new-tech-to-create-supplement/)  [Blue Planet](https://www.trendhunter.com/trends/moss-gel) supplements are a n ew range of health and wellness products formulated with [Gen Z](https://www.trendhunter.com/trends/id-skin-identity) consumers in mind to help them maintain good health when practicing a plant-based or vegan lifestyle. The products themselves are 100% [vegan-friendly](https://www.trendhunter.com/trends/vegan-vitamin-d3k2) and include drink mixes that are high in vitamin D2 to vitamin B12, which are commonly found in animal-sourced foods and could be missed by those who don't consume them. The products are thus a great addition to a person's everyday routine as a way to prevent vitamin or mineral deficiencies. Founder Mike Davies MBEspoke on the new Blue Planet supplements saying, "We wanted to create a range of vitamin and mineral supplement blends that are convenient for busy lifestyles, easy to use, 100% vegan, locally made and really help with genuine wellness concerns. The single use sachets are perfect for an on-the-go lifestyle and, unlike many other effervescent supplements, they really do taste great. It’s a win-win for anyone looking for a supplement brand to help meet health goals in 2024.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 80% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Gen Z-targeted Supplements:** Blue Planet supplements cater to Gen Z consumers by offering 100% vegan-friendly products that address potential vitamin or mineral deficiencies. - **Plant-based Lifestyle Support:** Blue Planet supplements provide essential nutrients commonly found in animal-sourced foods for individuals practicing a vegan or plant-based lifestyle. - **Convenient Health Solutions:** Blue Planet supplements offer on-the-go, single-use sachets that are convenient for busy lifestyles while also promoting wellness. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry can capitalize on the demand for Gen Z-targeted supplements that support vegan and plant-based lifestyles. - **Nutritional Supplements:** The nutritional supplement industry has an opportunity to tap into the market seeking plant-based solutions to address potential nutrient deficiencies. - **Convenience Products:** The convenience product industry can explore innovation opportunities by developing on-the-go, easy-to-use supplements that cater to the needs of busy, health-conscious consumers. ## Related on Trend Hunter - [Plant-Based Nutrition Supplements](https://www.trendhunter.com/trends/zoe-daily30.md) - [Vegan Subscription Supplement Lines](https://www.trendhunter.com/trends/vegan-subscription-supplement.md) - [Sustainable Vegan Supplements](https://www.trendhunter.com/trends/rookie.md) - [Pod-Based Supplements](https://www.trendhunter.com/trends/superblends-by-blueshift.md) - [Deep Green Superfood Supplements](https://www.trendhunter.com/trends/green-vibrance-protein.md) - [Whole Food Daily Supplements](https://www.trendhunter.com/trends/daily30.md) - [Plant-Based Sustainable Supplements](https://www.trendhunter.com/trends/Omega-3-6-9.md) - [Plant-Based Supplement Formulas](https://www.trendhunter.com/trends/regenvive.md) - [Teen-Targeted Dietary Supplements](https://www.trendhunter.com/trends/vitabiotics-wellteen.md)