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# Multi-Nutrient Gummies
Blue Orbit is AdvoCare’s First Eye, Brain & Sleep Health Gummy

By Laura McQuarrie | Published 2024-08-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/blue-orbit
References: [connect.advocare](https://connect.advocare.com/introducing-blue-orbit/) & [advocare](https://www.advocare.com/blue-orbit/W1060.html)

![Multi-Nutrient Gummies](https://cdn.trendhunterstatic.com/thumbs/543/blue-orbit.jpeg)

Blue Orbit is a first-of-its-kind [multi-nutrient gummy supplement](https://www.trendhunter.com/trends/nutrient-gummy-stacks) from [AdvoCare International](https://www.trendhunter.com/trends/spiced-peartini) that addresses the ramifications of living in a screen-centered world. Extended daily screen use can lead to eye strain, dryness, and increased exposure to blue light, which may cause discomfort and contribute to long-term vision issues and sleep disruption, and Blue Orbit supports digital wellness in the form of a single bite.

AdvoCare's first eye health, cognitive function and sleep gummy is packed with antioxidant vitamins, minerals and Lutemax 2020, a naturally derived ingredient abundant in Lutein and Zeaxanthin. These vegan, gluten-free and non-GMO gummies appeal to health-conscious consumers with a multi-benefit clean formulation and a natural Mango Burst flavor to support the demands of modern life without detracting from convenience or enjoyment.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 48% | Activity: 54% | Freshness: 27%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Digital Wellness Supplements:** The rise of screen-centered lifestyles creates a growing demand for products like Blue Orbit that enhance digital wellness through targeted nutritional support.
- **Multi-functional Health Gummies:** Innovative products combining multiple nutrient benefits into a single gummy, such as those for eye, brain, and sleep health, appeal to consumers seeking convenience.
- **Clean Label Supplements:** The inclusion of vegan, gluten-free, and non-GMO ingredients in health products like Blue Orbit is driving the clean label movement forward.

### Where This Applies

- **Nutraceuticals:** The development of multi-nutrient gummies highlights opportunities for growth in the nutraceutical industry by addressing specific health concerns related to modern lifestyles.
- **Health & Wellness:** As consumers become more health-conscious and look for convenient solutions, the health & wellness industry sees potential in products that offer comprehensive benefits in easy-to-consume formats.
- **Dietary Supplements:** Advanced formulations like those in Blue Orbit illustrate the disruptive potential within the dietary supplements market to cater to the effects of increased screen exposure.

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