# Cinnamon-Spiced Brews The New Blue Moon Beer is Spicy and Sweet By Megan Facciuolo | Published 2014-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-moon-beer References: [foodbeast](http://www.foodbeast.com/2014/06/23/blue-moon-drops-cinnamon-horchata-ale/) & [bluemoonbrewingcompany](http://www.bluemoonbrewingcompany.com) Blue Moon brewers attempted to bottle up the classic [horchata drink](https://www.trendhunter.com/trends/plant-based-horchata) for their latest Blue Moon beer aptly dubbed the Cinnamon Horchata Ale. The brew is the latest seasonal beverage from the company and it's expected to roll out sometime this fall. A horchata is a traditional beverage native to South America and contains ground spices like cinnamon and nutmeg, among ground almonds, sesame seeds, rice, barley, tigernuts (chufas) and milk. The spicy sweet beverage couldn't be more perfect for the fall. Move over [Pumpkin Spice Latte](https://www.trendhunter.com/trends/aura-bora-pumpkin-spice), because there is a new richly spiced beverage in town -- one that is alcoholic too. Along with packing cinnamon, this [pale ale](https://www.trendhunter.com/trends/bud-light-chelada-tajin) packs a 5.5 percent ABV. It is set to hit shelves as 12 oz bottle 6-packs. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spiced Brews:** Opportunity to create unique and flavorful beer by experimenting with different spices and flavors. - **Seasonal Beverages:** Chance to introduce limited-time offerings that align with specific seasons, creating excitement and anticipation among consumers. - **Alternative Ingredients:** Potential for exploring and incorporating non-traditional ingredients to create innovative and distinctive products. ### Who This Affects Most - **Craft Beer:** Craft breweries can leverage the trend of spiced brews to develop and market their own unique, flavorful, and seasonal beer offerings. - **Beverage Manufacturing:** Beverage manufacturers can explore the use of alternative ingredients to create new and exciting beverage options for consumers. - **Alcoholic Beverages:** Alcohol brands can ride the wave of seasonal beverages by introducing limited-edition, spiced offerings that cater to consumers' desire for unique flavors. ## Related on Trend Hunter - [Cinnamon-Infused Blonde Ales](https://www.trendhunter.com/trends/blonde-ale.md) - [Festive Horchata Smoothies](https://www.trendhunter.com/trends/horchata-smoothies.md) - [Blue Horchata Smoothies](https://www.trendhunter.com/trends/blue-horchata-smoothie.md) - [Pumpkin Spice Horchata Drinks](https://www.trendhunter.com/trends/pumpkin-spice-horchata.md) - [Magenta-Hued Belgian-Style Wheat Beers](https://www.trendhunter.com/trends/magenta-moon.md) - [Festive Mojito Lagers](https://www.trendhunter.com/trends/spicy-boi.md) - [Refreshing Tropical Wheat Beers](https://www.trendhunter.com/trends/tropicooler.md) - [Springtime Horchata Beverages](https://www.trendhunter.com/trends/seasonal-spring-menu.md) - [Cold Brew Horchata Lattes](https://www.trendhunter.com/trends/beekeeper-x-taco-bell.md)