# Candy Spinal Cord Cures Study Shows that Blue M&Ms May Aid Severe Back Injuries By Christina Butty | Published 2009-07-29 | Science Source: Trend Hunter, https://www.trendhunter.com/trends/blue-mms References: [examiner](http://www.examiner.com/x-17959-Weird-Facts-Examiner~y2009m7d28-Blue-MMs-may-help-spinal-chord-injuries) Turns out candy may be good for folks after all. The [University of Rochester Medical Center](https://www.trendhunter.com/trends/candycollect) has discovered that injecting compound Brilliant Blue G (BBG) into rats who have spinal chord injuries allowed them to walk again, according to [CNN](https://www.trendhunter.com/trends/scar-kolmar-korea). Results were especially impressive immediately after the rats were injured because they were able to walk again immediately with a limp. Brilliant Blue G is found in [blue M&Ms](https://www.trendhunter.com/trends/mms-winter-blend) and Gatorade, the only side effect is that it turned the rats blue. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 1% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Why This Trend Is Growing - **Injectable Compound Therapy:** The use of injectable compounds like Brilliant Blue G in medical treatments presents disruptive innovation opportunities for developing new therapies for severe back injuries. - **Regenerative Medicine:** Research on the regenerative properties of Brilliant Blue G opens up disruptive innovation opportunities in the field of regenerative medicine for spinal cord injuries. - **Functional Foods:** The discovery of Brilliant Blue G in blue M&Ms and Gatorade introduces disruptive innovation opportunities for the development of functional foods that can aid in the healing process of spinal cord injuries. ### Industries Being Reshaped - **Pharmaceutical:** The use of injectable compounds like Brilliant Blue G in medical treatments presents disruptive innovation opportunities for the pharmaceutical industry to develop new therapies for severe back injuries. - **Biotechnology:** Research on the regenerative properties of Brilliant Blue G creates disruptive innovation opportunities for the biotechnology industry to explore new approaches in regenerative medicine for spinal cord injuries. - **Food and Beverage:** The discovery of Brilliant Blue G in blue M&Ms and Gatorade introduces disruptive innovation opportunities for the food and beverage industry to develop functional foods that can aid in the healing process of spinal cord injuries. ## Related on Trend Hunter - [Functional Candy-Inspired Milk Beverages](https://www.trendhunter.com/trends/mms-brownie-milk.md) - [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md) - [Candy Emergency Squads](https://www.trendhunter.com/trends/mms-halloween-rescue-squad.md) - [Gummy Functional Candies](https://www.trendhunter.com/trends/tandy.md) - [New Permanent Candy Characters](https://www.trendhunter.com/trends/new-character.md) - [Prehistoric Blockbuster Candies](https://www.trendhunter.com/trends/mms-mega-peanut-butter.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [Vegan-Friendly Chocolate Candies](https://www.trendhunter.com/trends/mummy-meegz-mz-gems.md) - [Candy Chocolate-Themed Opulent Rings](https://www.trendhunter.com/trends/almost-champions.md)