# Skincare-Inspired Gelatos Summer Fridays and On Third Thought Collaborated on a Blue Matcha Gelato By Laura McQuarrie | Published 2024-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-matcha-gelato References: [instagram](https://www.instagram.com/p/DAMn4ZZy2S0/?hl=en&img_index=1)  The nourishing and hydrating qualities of the multi-award-winning [Jet Lag Mask](https://www.trendhunter.com/trends/london-newsstand-popup) by Summer [Fridays](https://www.trendhunter.com/trends/jet-lag-eye-patches) inspired a cooling and refreshing coconut and blue matcha gelato flavor at Toronto's [On Third Thought](https://www.trendhunter.com/trends/the-7-virtues-and-on-third-thought). At the vegan and allergen-conscious gelato and wine bar, people are invited to stop by and sample the collab with a complimentary scoop of gelato and a free deluxe sample of the beloved Jet Lag Mask. The Summer Fridays x On Third Thought collaboration provides a delicious introduction to the numerous benefits of the vegan, fragrance-free formula for replenishing thirsty skin by using Jet Lag Mask as a daily moisturizer, nightly mask or in-flight skincare treatment for a boost of niacinamide, glycerin, hyaluronic acid and antioxidants. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 81% | Activity: 83% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Beauty-infused Foods:** Fusion of skincare and edible treats offers dual benefits, merging beauty routines with indulgent experiences. - **Vegan Innovation:** The rise of allergen-conscious and vegan products emphasizes inclusivity, catering to diverse consumer dietary needs. - **Collaborative Marketing:** Partnerships between brands create unique offerings that attract wider audiences and stimulate cross-industry engagement. ### Who This Affects Most - **Skincare:** Innovative skincare products now inspire cross-industry creations that enhance brand engagement and product versatility. - **Food and Beverage:** Introduction of skincare-inspired food items presents new, health-focused culinary experiences for wellness enthusiasts. - **Hospitality:** Innovative offerings in hospitality settings like vegan gelato bars enhance experiential branding and customer satisfaction. ## Related on Trend Hunter - [Bodycare-Inspired Gelato Bars](https://www.trendhunter.com/trends/dove-plant-milk-gelato-bar.md) - [Layerable Sensorial Bodycare](https://www.trendhunter.com/trends/summer-fridays-body-collection.md) - [Moisturizer-Inspired Desserts](https://www.trendhunter.com/trends/dessert-collaboration.md) - [Co-Branded Iced Matchas](https://www.trendhunter.com/trends/eln-x-anua.md) - [Two-Step Hydrating Skincare](https://www.trendhunter.com/trends/mist-hydrate-duo.md) - [Sensorial After-Sun Gels](https://www.trendhunter.com/trends/sun-soothing-body-gelato.md) - [Perfume-Inspired Gelato Flavors](https://www.trendhunter.com/trends/the-7-virtues-and-on-third-thought.md) - [Radiant Gourmand Fragrances](https://www.trendhunter.com/trends/summer-fridays-sunlit-vanilla.md) - [Hydrating Beauty Smoothies](https://www.trendhunter.com/trends/acai-mango-smoothie.md)