# Cashew-Based Algae Milks The Blue Majik Beverage Offers a Multitude of Health Benefits By Mishal Omar | Published 2017-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-majik References: [dailyhive](http://dailyhive.com/vancouver/melu-juice-bar-vancouver-blue-algae-nut-mylk) The Vancouver-based MELU Juice & Health Bar is offering a new [Blue Majik Mylk](https://www.trendhunter.com/trends/blue-magic-lemonade) as part of its "Nut Mylk" collection. With blue algae being increasingly popular in lattes, the ingredient is expanding across categories to cater to experiential consumers. The beverage is based in [activated cashews](https://www.trendhunter.com/trends/coconut-cashew-milk), blueberries, banana, cinnamon, and E3Live Blue Majik Algae – where it gets its name and color from. These ingredients come together to form a flavorful smoothie that offers a variety of health benefits, including immune system-boosting, an energy and mood boost, antioxidants, and anti-aging benefits. The Blue Majik nut milk is vegan-friendly, and functions as an excellent pre or post-workout aid for consumers seeking nutrients that accompany their exercise routines. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Algae-based Beverages:** As blue algae continues to grow in popularity, there are opportunities to create new algae-based beverage products with unique health benefits. - **Plant-based Nut Milks:** The rise of veganism and health-conscious consumers creates an opportunity for creating a variety of plant-based nut milk products with unique ingredient combinations. - **Functional Beverages:** There is an opportunity to create functional beverages that target specific health benefits, catering to consumers who are looking for more than just hydration from their beverages. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can incorporate unique ingredient combinations and capitalize on health benefits to create innovative products for health-conscious consumers. - **Fitness and Wellness:** The fitness and wellness industry can offer consumers functional beverages that target specific health benefits and aid in workout recovery. - **Plant-based Alternatives:** The plant-based alternative industry can incorporate new and unique ingredients to create a variety of plant-based nut milk products to cater to the growing demand of health-conscious and vegan consumers. ## Related on Trend Hunter - [Algae-Infused Wellness Juices](https://www.trendhunter.com/trends/wellness-elixir.md) - [Blue Spirulina Drinks](https://www.trendhunter.com/trends/bluwater-beverage.md) - [Globally-Inspired Nut Milk Blends](https://www.trendhunter.com/trends/horchata-azul.md) - [Beverage-Boosting Wellness Powders](https://www.trendhunter.com/trends/nutr-blends.md) - [Blue Superfood Nut Butters](https://www.trendhunter.com/trends/creamy-cashew-butter.md) - [Plant-Based Matcha Alt Milks](https://www.trendhunter.com/trends/sproud-matcha.md) - [Blue Algae Bottled Lemonades](https://www.trendhunter.com/trends/blue-magic-lemonade.md) - [Adaptogenic Alt Milks](https://www.trendhunter.com/trends/oatmilk-adaptogens.md) - [Organic USDA-Certified Juices](https://www.trendhunter.com/trends/clean-juice-1.md)