# Silly-Faced Lookbooks The Blue Lemon A/W 2011 Photos Will Make You Laugh By Chalaine Mantha | Published 2011-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blue-lemon References: [behance.net](http://www.behance.net/) & [behance.net](http://www.behance.net/gallery/Blue-Lemon-lookbook-ah2011/934551) The Blue Lemon A/W 2011 Collection's lookbook features a group of goofy guys making hilarious faces. The boys look like they are having such a good time, so it's hard not to laugh at their portraits. To feature tie clips in a [unique way](https://www.trendhunter.com/trends/asos-inspired-by), the boys have them in their mouths showing a big shiny smile. The Blue Lemon A/W 2011 lookbook is special because it is so unordinary, even though it features ordinary models. It's fun, spunky and full of life! ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 67% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Lookbooks:** Creating interactive lookbooks that engage and entertain the audience, offering a unique and memorable experience. - **Humorous Marketing:** Using humor and silliness in marketing campaigns to connect with consumers on an emotional level and create memorable brand experiences. - **Unconventional Portrayals:** Exploring unconventional and unexpected ways to showcase products or collections, attracting attention and generating buzz. ### Sectors Adopting This - **Fashion:** The fashion industry can embrace interactive lookbooks and humorous marketing strategies to stand out in a crowded market and connect with target audiences. - **Advertising:** Advertising agencies can offer innovative and unconventional portrayal services to clients, helping them create attention-grabbing campaigns and brand experiences. - **E-commerce:** E-commerce platforms can integrate interactive lookbooks into their websites, enhancing the online shopping experience and driving customer engagement. ## Related on Trend Hunter - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)