# Strangely Scented Jeans These Scratch-n-Sniff Jeans by Tate+Yoko are Chic and Sweet-Smelling By M | Published 2014-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blue-jeans References: [brit.co](http://www.brit.co/scratch-n-sniff-jeans/) & [shop.tateandyoko](http://shop.tateandyoko.com/collections/naked-and-famous-weirdguy/products/naked-famous-denim-weird-guy-scratch-n-sniff-mint-scented-denim) If you’re eccentric and you are looking for a great pair of blue jeans, these Scratch-n-Sniff jeans by Tate+Yoko might be the perfect find for you. The Scratch-n-Sniff blue jeans effortlessly combine [sweet scents](https://www.trendhunter.com/trends/snif-secret-menu) with a stylish fit. These jeans are made from 100% cotton and are embedded with an amusing [mint or raspberry scent](https://www.trendhunter.com/trends/pancake-inspired-fragrance) in the coating. To release the fragrance, wearers are encouraged to simply scratch at the fabric and enjoy. Along with being fragrant, these jeans are also a stylish [slim fit](https://www.trendhunter.com/trends/cheese-pocket-jeans) and a dark wash. Best of all? The scent is guaranteed to last up to five washes before it begins to fade. The Scratch-n-Sniff could easily become your next favorite pair of jeans. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fragrant Fashion:** Combining scents with clothing could be a new way to add a sensory experience to fashion and create a new niche market for fragrance-infused apparel. - **Scented Consumer Goods:** Expanding the use of scents to everyday items could be an untapped market for consumer goods, allowing for unique sensory experiences and potentially greater brand loyalty. - **Novelty Wearables:** Incorporating fun and quirky features into wearables, such as scratch-n-sniff jeans, could add an element of surprise and uniqueness to everyday fashion and expand the possibilities of wearable technology. ### Where This Applies - **Fashion:** The fashion industry could explore incorporating scent-infused clothing and accessories to create new product lines with a unique sensory experience. - **Fragrance:** The fragrance industry could expand beyond traditional perfume and cologne and explore new markets by partnering with consumer goods companies to add scents to a wider variety of products. - **Wearable Technology:** The wearable technology industry could explore incorporating novel and fun features, such as sensory experiences like scratch-n-sniff technology, to add excitement and uniqueness to fashion-focused wearables. ## Related on Trend Hunter - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Cherry-Scented Laundry Fragrances](https://www.trendhunter.com/trends/tart-deco-scent-booster.md) - [Pizza-Inspired Fragrances](https://www.trendhunter.com/trends/slice-society.md) - [Scratch-and-Sniff Canabis Stickers](https://www.trendhunter.com/trends/cannabis-stickers.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Scent Wardrobe Fragrance Samplers](https://www.trendhunter.com/trends/scent-wardrobe-sample-set.md) - [Fine Fragrance Laundry Detergents](https://www.trendhunter.com/trends/snifs-signature-spin.md)