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# DIY Poke Bowl Kits
The Blue Hill Bay Poke Bowls Can Be Assembled at Home in Just Minutes

By Katherine Pendrill | Published 2020-04-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/blue-hill-bay-poke-bowls
References: [delish](https://www.delish.com/food-news/a32188410/costco-poke-bowls/) & [poke.bluehillbay](https://www.poke.bluehillbay.com/)

While it may be tougher to get fresh poke from your local Hawaiian joint during the COVID-19 pandemic, [Costco](https://www.trendhunter.com/trends/tandoori-chicken-bowl) has consumers covered with its Blue Hill Bay Poke Bowls.

The Blue Hill Bay Poke Bowls are a line of DIY [poke bowls](https://www.trendhunter.com/trends/international-pok-day) that can be assembled at home in just minutes. Each kit comes with everything you need to make your own poke bowl, including rice, [smoked seafood](https://www.trendhunter.com/trends/coho-salmon), poke sauce, and spicy seasonings. To keep the seafood fresh, Blue Hill Bay uses "smoked fish cubes that are lightly salt-cured and slowly cold smoked with the company’s signature blend of natural hardwood."

Available in both a Smoked Salmon and Smoked Ahi Tuna variety, the Blue Hill Bay’s new ready-to-eat Poke Bowls are a quick and easy meal solution.

Image Credit: *Blue Hill Bay.*

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 59% | Activity: 48% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **DIY Meal Kits:** The rise of DIY meal kits provides an opportunity for companies to create convenient and customizable at-home dining experiences.
- **Convenient Healthy Eating:** As consumers prioritize health and convenience, there is potential for companies that offer easy-to-make, healthy meals like poke bowls.
- **Sustainable Seafood:** The use of smoked fish cubes in Blue Hill Bay's Poke Bowl kits presents an opportunity for companies to innovate and market more sustainable seafood products.

### Industries Being Reshaped

- **Meal Kit Delivery Services:** Companies that offer customizable meal kit delivery services can leverage the trend towards DIY meal kits and convenient healthy eating.
- **Fast Casual Dining:** Fast casual restaurants can tap into the trend towards convenient healthy eating by offering quick, healthy options like poke bowls on their menus.
- **Sustainable Seafood Industry:** The rise of sustainable seafood practices presents an opportunity for companies in the seafood industry to innovate and introduce new products to meet growing demand for eco-friendly options.

## Related on Trend Hunter

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- [Refined NYC Poke Bowls](https://www.trendhunter.com/trends/limitededition-poke-bowl.md)
- [Spicy Surimi Poke Bowls](https://www.trendhunter.com/trends/spicy-crunchy-surimi-bowl.md)
- [Beet-Based Vegan Poke](https://www.trendhunter.com/trends/trader-joes-vegan-poke.md)
- [Seasonal Lobster Poke Bowls](https://www.trendhunter.com/trends/luxe-lobster-bowl.md)
- [Co-Branded Poke Bowls](https://www.trendhunter.com/trends/teriyaki-poke-bowl.md)
- [Traditional Poke Bowl Meals](https://www.trendhunter.com/trends/og-poke-bowl.md)
- [Plant-Based Tuna Bowls](https://www.trendhunter.com/trends/faux-ahi-tuna-bowl.md)