# Tropical Slushie Cocktails The Columbia’s Bourbon Blue Hawaiian Slushie Features Blue Curaçao By Jana Pijak | Published 2020-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-hawaiian-slushie References: [postandcourier](https://www.postandcourier.com/free-times/food/drink-of-the-week-blue-hawaiian-slushie-at-columbia-s/article_6545dcba-47c1-11ea-a0fb-b32a0f91b709.html) New York-based cocktail bar Bourbon launched its Blue Hawaiian Slushie this past February in honor of its annual [Tiki Week happy hour celebration](https://www.trendhunter.com/trends/tiki-social). Inspired by an iconic cocktail recipe from the 50s -- first created by Harry Yee in Waikiki -- the iced beverage blends Blue Curaçao, coconut cream, pineapple, rum and a hint of fresh mint. Bourbon's Blue Hawaiian Slushie is a refreshing and tropical-themed cocktail that will inspire DIY mixologists. With the growing popularity of [slushie wine and beer beverages](https://www.trendhunter.com/trends/frozen-beverages), craft cocktails are also being offered in this familiar format. This refreshing slushie cocktail is both delicious and Instagram-friendly thanks to its bold color that has been compared to nostalgic [ICEE](https://www.trendhunter.com/trends/icee-and-hawaiian-bros-island-grill) slushies most Millennials grew up drinking as kids. Image Credit: April Blake, Post and Courier ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 1% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Slushie Cocktails:** The rise of slushie wine and beer beverages is creating opportunities for craft cocktails in this familiar format. - **Craft Cocktails:** The popularity of craft cocktails presents an opportunity to offer unique and creative slushie cocktails like Bourbon's Blue Hawaiian. - **Instagram-friendly Drinks:** Drinks with bold colors, like Bourbon's Blue Hawaiian Slushie, are gaining popularity for their eye-catching appeal on social media. ### Where This Applies - **Cocktail Bars:** Cocktail bars can capitalize on the trend of slushie cocktails by offering unique and refreshing beverage options to attract customers. - **Wine and Beer Industry:** The wine and beer industry can explore opportunities in the slushie beverage market by developing innovative and flavorful products. - **Social Media and Marketing:** Companies in the social media and marketing industry can leverage the Instagram-friendly trend to promote visually appealing drink options. ## Related on Trend Hunter - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Ube-Coconut Cocktails](https://www.trendhunter.com/trends/konas-street-market.md) - [Tropically-Flavored QSR Slush Drinks](https://www.trendhunter.com/trends/sonic-slush.md) - [Chromatic Summertime Slushies](https://www.trendhunter.com/trends/poolside-punch-twisty-misty-slush.md) - [At-Home Slushie Makers](https://www.trendhunter.com/trends/ninja-slushi.md) - [Frozen Hawaiian Cuisine Beverages](https://www.trendhunter.com/trends/icee-and-hawaiian-bros-island-grill.md) - [Rum-Infused Tropical Sorbets](https://www.trendhunter.com/trends/daiquiri-sorbet.md) - [Y2K Revival Cocktails](https://www.trendhunter.com/trends/hpnotiq-blue-fish.md) - [Scotch Whisky Coladas](https://www.trendhunter.com/trends/scotch-whisky-colada.md)