# Plant-Based Convenience Store Meals FamilyMart Launched the Blue Green Meals in Japan By Michael Hemsworth | Published 2024-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-green-meals References: [vegconomist](https://vegconomist.com/products-launches/japanese-convenience-store-familymart-plant-based-menu/) & [family.co.jp](https://www.family.co.jp/)  Japanese convenience store chain FamilyMart has announced the introduction of the [Blue Green](https://www.trendhunter.com/trends/blue-apron-prepared-ready-meals) meal range that aims to satisfy increasing demand for plant-based fare. The meal range includes the Keema Curry, Bibimbap-Style Rice Ball, Financier and the Mont Blanc, which are each crafted with meat and dairy-free recipes, depending on the variety. The products respond to the burgeoning [plant-based market in Japan](https://www.trendhunter.com/trends/plantbased-tonkotsu-ramen), which is expected to grow significantly in the years ahead. Fumihiro Hayashida from the [FamilyMart Product Planning Department](https://www.trendhunter.com/trends/mofusand) spoke on the new plant-based products saying, "The Blue Green Project, which aims to expand food options, is still only halfway through. We will take our customers’ opinions and requests seriously and strive to provide even better products. Whether you have dietary restrictions or not, whether you are interested in plant-based foods or not, everyone can eat the same thing and smile in the same way, so please give FamilyMart’s Blue Green a try.” Image Credit: FamilyMart ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 47% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Grab-and-go Meals:** Convenience stores are integrating plant-based options to cater to a broader range of dietary preferences. - **Inclusive Food Options:** Brands are emphasizing product lines that are accessible to both plant-based eaters and those without dietary restrictions. - **Localized Plant-based Innovations:** The growing market for plant-based foods in Japan is sparking unique, region-specific culinary innovations. ### Who This Affects Most - **Convenience Stores:** Convenience store chains are expanding their product offerings to include diverse, plant-based meal options. - **Plant-based Food Production:** Companies specializing in plant-based food products are witnessing increased collaboration opportunities with retail chains. - **Food Packaging and Retail:** The demand for plant-based meals is influencing new packaging solutions tailored to the convenience store market. ## Related on Trend Hunter - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/beyond-meals.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Plant-Rich Retailer Ready Meals](https://www.trendhunter.com/trends/waitrose-plantliving-range.md) - [Microwaveable Plant-Based Meals](https://www.trendhunter.com/trends/bens-original-plant-powered.md) - [Family-Inspired Plant-Based Meals](https://www.trendhunter.com/trends/pollen-grace-meals.md) - [Plant-Based Indian Cuisine Products](https://www.trendhunter.com/trends/blue-tribe-products.md) - [Savory Oat-Based Lunch Meals](https://www.trendhunter.com/trends/convenience-meals.md) - [Plant-Based Foodservice Sashimis](https://www.trendhunter.com/trends/plantbased-tuna-sashimi.md) - [Satisfying Plant-Based Meal Kits](https://www.trendhunter.com/trends/the-flavourists-plantbased-meal-kits.md)