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# Nature-Driven Entrepreneurship
The Blue Economy Designs Businesses with the Environment in Mind

By Social Business Editor | Published 2014-05-22 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/blue-economy
References: [facebook](https://www.facebook.com/blueeconomy) & [blueeconomy.eu](http://www.blueeconomy.eu/)

The Blue Economy is an organization that works to design businesses with the environment in mind. The goal is to create jobs and [lessen pollution to nature](https://www.trendhunter.com/trends/clean-something-for-nothing) and shift the modus operandi from a system that rewards fast, cheap and dirty labor as opposed to creation that is good for the planet and the people who live in it. Their website is a place for people to connect and also advertises various events.

"About one third of the innovations presented has already been implemented in companies around the globe, one third is in prototyping status and one third has been scientifically proven but requires further research to create market-ready products," the organization writes on its website. "They all act as examples of the overall vision and philosophy of Blue Economy."

**Contact Information**
The Blue Economy [website](http://www.blueeconomy.eu/)
Blue Economy on [Facebook](https://www.facebook.com/blueeconomy)

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 63% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Nature-driven Entrepreneurship:** Opportunity to design businesses with a focus on the environment and create jobs while reducing pollution.
- **Environmental Innovation:** Innovative solutions that prioritize the planet's well-being and promote sustainability.
- **Collaborative Networking:** Online platforms that connect like-minded individuals and facilitate the exchange of ideas and opportunities.

### Sectors Adopting This

- **Sustainable Business:** Creating businesses with environmentally-friendly practices and products leads to market differentiation and long-term success.
- **Green Technology:** Developing advanced technologies that address environmental challenges and promote sustainable living.
- **Social Entrepreneurship:** Combining business acumen with a social and environmental mission to drive positive change.

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