# Ultra Luxury Gem Breaks Records Flawless $7.8M Blue Diamond By Going Like Sixty | Published 2007-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blue-diamond-sells-for-record-78-million References: [luxist](http://www.luxist.com/2007/10/08/rare-blue-diamond-sets-new-record/) The price per carat for this gorgeous diamond came in at $1.32 million when the gavel fell at [Sothebys](https://www.trendhunter.com/trends/sothebys-nwa). The 6.04 carat diamond color is called Fancy Vivid Blue and has flawless clarity. It was set in a platinum ring with two white emerald cut diamonds on either side and sold for $7.8 million in Hong Kong. The diamond was purchased by Moussaieff Jewelers for their collection of [rare gemstones](https://www.trendhunter.com/trends/gemstones). The previous record for a diamond called the Hancock Red was a little over $900,000 per carat back in 1987. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 77% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-luxury Gems:** An opportunity exists for designers and jewelers to create elegant and sophisticated pieces with unique and top-quality gemstones. - **Flawless Diamonds:** A disruptive innovation opportunity could be to develop technology and processes that could increase the production and availability of flawless diamonds at a lower cost. - **Record-breaking Auctions:** With an increasing demand for luxury goods, auction houses can seize the opportunity to generate new revenue streams by organizing more auctions of rare and unique items. ### Sectors Adopting This - **Jewelry:** The jewelry industry will continue to flourish as people look for artisanal and luxurious pieces to showcase their wealth and status. - **Mining:** Mining companies can focus on finding new and unique diamond deposits that could potentially yield more profitable gemstones for the ultra-luxury market. - **Auction Houses:** The auction industry can leverage technology and digital platforms to reach a larger audience, allowing people from all over the world to participate in bidding on rare and unique items. ## Related on Trend Hunter - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [South Korean Diamond Capsules](https://www.trendhunter.com/trends/lotte-world-tower.md) - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [Gem-Studded Songwriter Rings](https://www.trendhunter.com/trends/bandana-royale.md) - [Lab-Grown Stones](https://www.trendhunter.com/trends/skydiamond.md) - [Lab-Grown Diamond Expansions](https://www.trendhunter.com/trends/labgrown-diamonds1.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md)