# Work-Appropriate Streetwear Collections Richardson's 2018 Collection Builds on Blue Collar Fashion By Kalin Ned | Published 2018-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blue-collar-fashion-clothing References: [highsnobiety](https://www.highsnobiety.com/p/richardson-ss18/#slide-3) & [richardsonshop](https://www.richardsonshop.com/shop/main?filter=all) With its new collection, clothing brand Richardson taps into the stylish potential of blue collar fashion. The theme of the Spring/Summer 2018 collection combines [utility, comfort](https://www.trendhunter.com/trends/dickies-and-mastermind-japan) and that militant pre-loved look that has been dominating the industry of late. From an autobahn coverall made out of 100% cotton canvas with signature Richardson branding on the back to a Strawberry Teamster Nylon Bomber with a retro silk-screened graphic, the Spring/Summer 2018 range is made within the United States and boasts unisex silhouettes. The blue collar fashion collection also highlights a [wool knit sweater](https://www.trendhunter.com/trends/schott-1) that is subtly embroidered on the chest and on the shoulder. The piece is a collaborative effort with Japan's Bonjour Records. All in all, the Spring/Summer 2018 collection crates a dynamic transitioning of status, blurring the line between blue collar fashion and luxurious extravagances within streetwear. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 91% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Blue Collar Fashion:** Disruptive innovation opportunity: Integrate high-quality materials and craftsmanship associated with luxury fashion into blue collar workwear. - **Militant Pre-loved Look:** Disruptive innovation opportunity: Create distressed and worn-in garments that appeal to the streetwear market. - **Unisex Silhouettes:** Disruptive innovation opportunity: Design versatile clothing that can be worn by people of any gender. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Merge streetwear and workwear to create a new category of stylish and functional clothing. - **Manufacturing:** Disruptive innovation opportunity: Utilize innovative techniques and materials to produce durable and comfortable workwear. - **Retail:** Disruptive innovation opportunity: Develop a curated marketplace for blue collar fashion that caters to both blue collar workers and streetwear enthusiasts. ## Related on Trend Hunter - [Workwear Street Capsules](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26.md) - [Workwear Spring Line](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Collaborative Fall-Ready Workwear](https://www.trendhunter.com/trends/fw25-workwear.md) - [Collaboration Retailer Workwear Collections](https://www.trendhunter.com/trends/sheetz-x-dickies-collection.md) - [Concise Collaborative Modern Workwear](https://www.trendhunter.com/trends/schott-1.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md)