# Bright Blue Burgers This X-Men-Themed Burger in Australia Features Unusual Blue Burger Buns By Alyson Wyers | Published 2016-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-burger-buns References: [mashable](http://mashable.com/2016/09/27/blue-burgers-xmen-apocalypse/) & [ribsandburgers](http://ribsandburgers.com/au/) Many fast food chains have used squid ink to create [black burgers](https://www.trendhunter.com/trends/mega-monster-burger) before, but this Australian restaurant offers bright blue burger buns. Available from Down Under eatery Ribs & Burgers, the chicken burgers are a promotional item for the release of [X-Men: Apocalypse](https://www.trendhunter.com/trends/back-to-the-future-menu) on Blu-Ray. More specifically, the blue burger buns were inspired by X-Men characters Mystique and Nightcrawler, who also have a deep blue skin color. In addition to the blue-hued buns, the burger features blue cheese as well as triple chilli chicken, lettuce, tomato and a variety of condiments. Unfortunately, the strangely colored food will only be available for a limited time -- until September 28th. Although, [Deliveroo](https://www.trendhunter.com/trends/deliveroo-students-boost-burger) will be offering it during special hours in Sydney. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Colored Burger Buns:** The popularity of brightly colored burger buns presents an opportunity for food industry to create unique visual experiences and attract customers. - **Movie-inspired Foods:** The trend of movie-inspired foods offers opportunities for creative advertising and promotional strategies. - **Delivery-focused Fast Food:** Delivery-focused fast food companies like Deliveroo can benefit from partnering with restaurants to offer limited time promotional menu items. ### Who This Affects Most - **Fast Food:** Fast food chains can take advantage of the trend of creatively colored burger buns to differentiate themselves from competitors and attract customers. - **Movie Industry:** The movie industry can explore new promotional opportunities and partnerships with the food industry through movie-inspired menu items. - **Food Delivery:** Food delivery companies like Deliveroo can benefit from offering unique menu items from partnered restaurants that are only available through their platform. ## Related on Trend Hunter - [Korean-Themed Purple Burgers](https://www.trendhunter.com/trends/purple-burger.md) - [Comic-Themed QSR Burgers](https://www.trendhunter.com/trends/spiderverse-whopper.md) - [Superhero Franchise Burgers](https://www.trendhunter.com/trends/super-sentai-burger.md) - [Filmic Pink Burgers](https://www.trendhunter.com/trends/bk-barbie-combo.md) - [Piquant Blue Cheese Burgers](https://www.trendhunter.com/trends/red-hot-bleu-steakburger.md) - [Show-Inspired Burger Menus](https://www.trendhunter.com/trends/spongebob-menu.md) - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md) - [Blue Cheese-Topped Burgers](https://www.trendhunter.com/trends/bacon-blue-cheese-burger.md) - [Film-Themed Pizza Menus](https://www.trendhunter.com/trends/pizza-hut-mutagen-ooze.md)