# Ice Cream Truck Drive-ins Blue Bunny's Ice Screen Event Offers Outdoor Movies By Ell Smith | Published 2020-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blue-bunnys-ice-screen References: [travelandleisure](https://www.travelandleisure.com/travel-news/blue-bunny-ice-screen-truck) & [funlightenment](https://funlightenment.com/) There's now even more reason to get excited about the ice cream truck, as [Blue Bunny's](https://www.trendhunter.com/trends/blue-bunny-1) Ice Screen event makes its debut. This unique marketing experience has outfitted a mobile ice cream truck with an 11-by-6-foot HD screen, offering a private drive-in theatre. This truck is driving to houses around the United States, bringing communities together, safely, and offering a wholesome night of entertainment and sweet treats. This truck serves as an extension of Blue Bunny's Funlightenment program - which was created as a means of bringing excitement into he lives of consumers during the uncertainty caused by the COVID-19 pandemic. Beginning on August 4th, consumers can enter to have the Ice Screen Truck arrive in their driveway. Image Credit: Blue Bunny ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Drive-in Entertainment:** Opportunities for businesses to create mobile drive-in theaters to offer safe and creative entertainment experiences - **Marketing Through Experiential Events:** Innovative marketing strategies where interactive events are used to showcase the brand's products and services - **Brands as Community Builders:** The trend of brands organizing events to bring communities together, especially during the pandemic, can be expected to grow in popularity ### Where This Applies - **Food Trucks:** There are opportunities for food trucks to expand their offerings and partner with other industries to create unique experiences for consumers - **Entertainment Industry:** Businesses in the entertainment industry can create innovative experiences that combine interactive marketing with safe and exciting entertainment - **Consumer Goods Industry:** Companies can create community-building programs during the pandemic to showcase their products and services, which can build loyalty and trust with consumers ## Related on Trend Hunter - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Hydration-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck-tour.md) - [Interactive Frozen Dessert Trucks](https://www.trendhunter.com/trends/kona-ice.md) - [Co-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/good-humor-and-jiffy-lube.md) - [Spring-Ready Frozen Treats](https://www.trendhunter.com/trends/blue-bunny-1.md) - [Late-Night Ice Cream Trucks](https://www.trendhunter.com/trends/late-night-ice-cream-truck.md) - [Tech-Enabled Ice Cream Trucks](https://www.trendhunter.com/trends/alsies.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Complimentary Ice Cream Activations](https://www.trendhunter.com/trends/nuii-adventure-wagon.md)