# Spring-Ready Frozen Treats Blue Bunny Debuts New Mini Bars and Soft Scoopables By Grace Mahas | Published 2023-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-bunny-1 References: [bluebunny](https://www.bluebunny.com/)  [Blue Bunny](https://www.trendhunter.com/trends/mini-bars) has launched two new products and two new flavors to their popular Twist Cones in time for Easter entertaining. Mini Bars come in Vanilla Caramel Crunch, Strawberry Shortcake, and Chocolate Cookie Crunch flavors, offering a frozen dairy dessert with swirls and a crunchy coating. [Soft](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar) Scoopables bring the boardwalk snack to the home freezer in multiple flavor options, including Vanilla, Chocolate, Cookies & Cream, Mint Chocolate Chip, and Strawberry. Meanwhile, Twist Cones are now available in two additional flavors, Salted Caramel Chocolate and Mint Chocolate, with frozen dairy dessert twisted throughout with ribbons of fudge or caramel and a bonus chocolaty bite at the bottom. These new products are the perfect addition to any spring or summer celebration, offering a new spin on [traditional frozen desserts](https://www.trendhunter.com/trends/sundae-swirls). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 35% | Activity: 7% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Mini Bars Frozen Treats:** The creation of newer flavors or combinations for mini bars brings an opportunity to disrupt the pre-existing market. - **Soft Scoopables Snacks:** There is a disruptive innovation opportunity in creating healthier soft scoopables snack options. - **Twist Cones Desserts:** Incorporating seasonal fruits and exotic toppings could be a disruptive innovation opportunity to old-fashioned Twist Cones. ### Where This Applies - **Food and Beverage:** Food and beverage companies can experiment with flavors and formats to create innovative products in the market. - **Retail:** Retail companies can leverage these new products and flavors to attract customers and boost their sales. - **Hospitality:** Hotels, restaurants and cafes can feature these new products and flavors in their menu as part of seasonal or festive promotions. ## Related on Trend Hunter - [Bite-Size Frozen Dessert Bars](https://www.trendhunter.com/trends/mini-bars.md) - [Decadent Swirl Ice Creams](https://www.trendhunter.com/trends/twist-cones.md) - [Soft Swirled Dessert Pints](https://www.trendhunter.com/trends/twist-pints.md) - [Frozen Soft Serve Cones](https://www.trendhunter.com/trends/soft-serve-cones.md) - [Festive Frozen Dessert Ranges](https://www.trendhunter.com/trends/blue-bunny-holiday-frozen-dairy-desserts.md) - [Soft Serve-Inspired Frozen Desserts](https://www.trendhunter.com/trends/blue-bunny-soft-scoopable.md) - [Cheesecake-Inspired Ice Creams](https://www.trendhunter.com/trends/blus-berry-cheesecake.md) - [Marshmallow-Infused Ice Creams](https://www.trendhunter.com/trends/blue-bunny-stuffed-puffs.md) - [Indulgent Valentine's Ice Creams](https://www.trendhunter.com/trends/blue-bunny-chocolate-covered-strawberry.md)