# Road Trip Coffee Kits The Blue Bottle x Timbuk2 Sabbatical Travel Kit Has Everything By Rebecca Byers | Published 2015-12-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blue-bottle-x-timbuk2 References: [uncrate](http://uncrate.com/stuff/blue-bottle-x-timbuk2-sabbatical-travel-kit/) The [Blue Bottle](https://www.trendhunter.com/trends/blue-bottle-coffee-2) x Timbuk2 Sabbatical Travel Kit is everything you need to keep yourself caffeinated with high-quality coffee while on even the most rural of road trips. A collaborative offering from the two cult brands, the Sabbatical Travel Kit is a playful edition that combines elements offered by either brand in previous singular kits. The Blue Bottle x Timbuk2 Sabbatical Travel Kit includes a Hario drip scale, two Falcon enamelware mugs, a [Porlex Mini hand grinder](https://www.trendhunter.com/trends/java-g25), a Blue Bottle travel dripper, a TSUKI-USAGI kettle and two-ounces of Blue Bottle coffee beans. The Blue Bottle x Timbuk2 Sabbatical Travel Kit speaks to an interest in [kit culture](https://www.trendhunter.com/trends/the-north-face-x-bialetti-espresso-set), an extension of DIY culture that shows consumers are interested in purchasing added value kits that make doing-it-yourself a little bit easier and less time-consuming. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Kit Culture:** Consumers are interested in purchasing added value kits that make doing-it-yourself a little bit easier and less time-consuming. - **Portable Specialty Coffee:** There is an increasing demand for high-quality coffee on-the-go, and businesses can capitalize on this by creating products that cater to this market. - **Collaborative Offerings:** Partnerships between cult brands can create unique and desirable products that appeal to consumers looking for something new and different. ### Where This Applies - **Coffee Industry:** There are opportunities for businesses to create portable specialty coffee products and capitalize on the increasing demand for high-quality coffee on-the-go. - **Travel Industry:** Businesses can tap into the interest in kit culture and create travel kits that offer added value to consumers traveling on the road or in more rural areas. - **Collaboration Industry:** There are opportunities for businesses to collaborate with other brands and create unique, collaborative offerings that appeal to consumers looking for something new and different. ## Related on Trend Hunter - [Single-Serve Drip Coffee Kits](https://www.trendhunter.com/trends/dripkit-x-la-colombe-coffee.md) - [Artisan Single-Serve Coffees](https://www.trendhunter.com/trends/rival-bros-dripkit.md) - [All-in-One Off-Grid Coffee Brewers](https://www.trendhunter.com/trends/vssl-nest-pour-over-system.md) - [Cowboy Coffee Kits](https://www.trendhunter.com/trends/cowboy-coffee-kits.md) - [Aromatic Instant Espresso Coffees](https://www.trendhunter.com/trends/craft-instant-coffee-espresso.md) - [Around-the-World Coffee Boxes](https://www.trendhunter.com/trends/aroundtheworld-coffee.md) - [Outdoor-Friendly Coffee Makers](https://www.trendhunter.com/trends/mokka-to-go.md) - [Flatpack Outdoor Coffee Makers](https://www.trendhunter.com/trends/brutek-collapsible-pour-over.md) - [Camping-Ready Craft Coffees](https://www.trendhunter.com/trends/instant-craft-coffee.md)