# Plastic-Free Activated Carbon Filters The Blue Bottle Filter Deters the Need for Water Bottles By Mishal Omar | Published 2017-04-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/blue-bottle-filter References: [kickstarter](https://www.kickstarter.com/projects/1017615631/water-filter-for-two-three-or-five-gallon-bottles?ref=discovery) The Blue Bottle Filter is a new product that aims to prevent the use of water bottles, a problem which is contributing significantly to pollution around the world. As more people are turning to [water filters instead of bottles](https://www.trendhunter.com/trends/electric-water-filter-pitcher) in order to reduce their environmental impact, the Blue Bottle Filter aims to make this process more convenient. The filter can be placed in a 5-gallon, [refillable blue water bottle](https://www.trendhunter.com/trends/anew) and the water is then easily dispensed using a water cooler. Since the blue bottles are refillable, consumers only need to purchase one and can refill it an unlimited number of times. The filter is able to clean out "chlorine, volatile organic compounds, pesticides and herbicides." The Blue Bottle Filter, made of [activated carbon](https://www.trendhunter.com/trends/qure), works to clean water (whether from a sink, a tub, or a garden hose), without being inconvenient or detrimental to the environment. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Water Filter Bottles:** Water filter bottles are becoming increasingly popular as people look for more convenient and sustainable ways to consume clean water while on the go. - **Activating Carbon Filters:** The use of activated carbon filters is a growing trend in water filtration as a more effective and eco-friendly alternative to traditional filter materials. - **Refillable Filtering Systems:** Refillable filtering systems, like the Blue Bottle Filter, are becoming a popular solution for reducing plastic waste and promoting sustainable practices. ### Where This Applies - **Water Filtration Industry:** The water filtration industry has an opportunity to lead the charge in creating more sustainable and effective filtering systems that address the ubiquitous issue of plastic waste. - **Beverage Container Industry:** The beverage container industry has the opportunity to innovate and create more sustainable bottle designs that incentivize long-term use and eliminate the need for single-use plastic bottles. - **Home Appliance Industry:** The home appliance industry has the opportunity to design and market more aesthetically pleasing and eco-friendly water dispensers and filtering systems to encourage widespread adoption of sustainable practices. ## Related on Trend Hunter - [Vegetable-Activated Carbon Water Filters](https://www.trendhunter.com/trends/blupura-blutron.md) - [Ceramic Filter Water Bottles](https://www.trendhunter.com/trends/my-idra-water-bottle.md) - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Bulbous Clay-Made Water Filters](https://www.trendhunter.com/trends/biologique-water-filter.md) - [Collapsible Water Filtration Bottles](https://www.trendhunter.com/trends/filtration-bottles.md) - [Sustainable At-Home Filters](https://www.trendhunter.com/trends/compostable-water-filters.md) - [Compatibly Compact Water Filters](https://www.trendhunter.com/trends/compact-water-filter.md) - [3D-Printed Water Filtration Caps](https://www.trendhunter.com/trends/filter-caps.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md)