# Artisanal Coffee Houses Blue Bottle Coffee Offers a High-Brow Coffee Experience By Vasiliki Marapas | Published 2014-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-bottle-coffees References: [mashable](http://mashable.com/2014/10/06/james-freeman-blue-bottle/) & [bluebottlecoffee](https://bluebottlecoffee.com/) [Blue Bottle](https://www.trendhunter.com/trends/blue-bottle-coffee-2) Coffee caters to the coffee aficionado who prefers quality over convenience. The company is committed to serving coffee made within 48 hours (or fresher). Using ethically-sourced beans and a slow-brew process, the company is equally as concerned with the environment as it is with the quality. The website states, "...each space must be both a unique representation of our craft and a respectful tribute to our community." Blue Bottle has expert baristas, top-notch equipment and a [warm, conversational atmosphere](https://www.trendhunter.com/trends/bacha-coffee); however, it also offers customers the opportunity to make their own quality coffee by selling at-home equipment and suggesting tips on how to get the best brew. In addition to its 15 locations across New York and California, Blue Bottle offers a [subscription delivery service](https://www.trendhunter.com/trends/trade-coffee). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Slow-brew Coffee:** Businesses that champion slow-brew processes and ethical sourcing of beans can position themsleves towards health-conscious coffee enthusiasts. - **Subscription Coffee Deliveries:** Coffee houses that offer subscription plans to deliver artisanal coffee direct to customers' doors as a convenient solution for those who want the best quality coffee at home. - **At-home Coffee Equipment Sales:** Expanding product lines to include high-quality brewing equipment and accessories that allow customers to create a coffeehouse experience at home is a lucrative opportunity for businesses. ### Who This Affects Most - **Coffeehouses:** Establishments that showcase high-quality coffee and leveraging fair trade and ethical sourcing have an opportunity to win over coffee aficionados, thus creating demand that drives competition within the coffee shop sector. - **Online Retail:** A focus on convenience and competitiveness in pricing through subscription services and delivery can create opportunities for coffee businesses to engage consumers online, leading to increased revenue streams. - **Coffee Equipment Manufacturers:** Manufacturers and distributors that offer high-quality brewing and serving equipment aimed at capturing the growing demand for fine coffee-making at home have the potential to further expand their reach and revenue stream. ## Related on Trend Hunter - [Craft Instant Espresso](https://www.trendhunter.com/trends/blue-bottle-coffee-2.md) - [Coffee-Centric Contemporary Studios](https://www.trendhunter.com/trends/blue-bottle-studio.md) - [Southern-Style Instant Coffees](https://www.trendhunter.com/trends/nola-craft-instant-coffee-blend.md) - [50s-Style Espresso Blends](https://www.trendhunter.com/trends/first-espresso.md) - [New Orleans-Style Coffee Pods](https://www.trendhunter.com/trends/new-orleansstyle.md) - [Ultra-Premium Coffee Subscription Services](https://www.trendhunter.com/trends/podium-coffee-club.md) - [Coffee Kiosk Designs](https://www.trendhunter.com/trends/valley-fair-kiosk.md) - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md)