# Volcanic Ash-Built Coffee Shops The Blue Bottle Coffee Shop is Designed by Keiji Ashizawa By Elena Rahman | Published 2021-06-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/blue-bottle-coffee-shop References: [dezeen](https://www.dezeen.com/2021/06/14/keiji-ashizawa-blue-bottle-coffee-tokyo/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29) & [bluebottlecoffee](https://bluebottlecoffee.com/cafes/shibuya) The [Blue Bottle Coffee](https://www.trendhunter.com/trends/blue-bottle-coffee-3) shop, designed by Keiji Ashizawa, is located in Shibuya, Tokyo. The area is a short walk away from Tokyo's bust downtown. Blue Bottle Coffee is a charming outpost conceived as an [urban retreat](https://www.trendhunter.com/trends/coffee-boutique). Featuring brown brick-like tiles, the shop showcases its curved tile counter uniquely glazed with [volcanic ash](https://www.trendhunter.com/trends/plat-asia). The outpost's textured walls and counters make for a warm and welcoming interior. The designer's goal was to bring elements from the surrounding park into the glass-walled and concrete-floored space to create symmetry with nature. Ashizawa accomplished this through the brown-tiled counter. During the day, the Blue Bottle Coffee shop serves coffee to its guests, while the evenings are reserved for appetizers and naturally-made wine. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 19% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Volcanic Ash Interior Design:** The use of volcanic ash in interior design creates a unique and textured look for businesses, providing an opportunity for businesses to stand out with an edgy and sustainable look. - **Bringing Nature Indoors:** Designs that incorporate elements from the surrounding environment allow businesses to create a serene and welcoming ambiance, offering an opportunity to establish a calm and inviting atmosphere for customers. - **Day-to-night Concept:** The concept of transitioning from serving coffee during the day to serving appetizers and wine by night creates a unique customer experience and an opportunity to attract different audiences throughout the course of a day. ### Sectors Adopting This - **Coffee Shops:** The use of natural elements and sustainable materials in coffee shops offers an opportunity for the industry to innovate and create eco-friendly spaces that cater to customers who are conscious about environmental issues. - **Restaurants:** Incorporating elements of nature and designing transitionary spaces can create an inviting and comfortable atmosphere for diners, encouraging them to stay longer and return for future visits. - **Architecture:** The use of unconventional materials like volcanic ash and linking the interior design with the surrounding environment presents opportunities for architects to create unique and sustainable designs for businesses. ## Related on Trend Hunter - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [Minimal Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shinsaibashi.md) - [Interaction-Based Japanese Cafe Designs](https://www.trendhunter.com/trends/blue-bottle-coffee-3.md) - [Wooden Pillar Japanese Cafes](https://www.trendhunter.com/trends/blue-bottle-coffee-cafe.md) - [Industrial Café Interiors](https://www.trendhunter.com/trends/e-blue-bottle-coffee-west-bund.md) - [Coffee-Centric Contemporary Studios](https://www.trendhunter.com/trends/blue-bottle-studio.md) - [Coffee Kiosk Designs](https://www.trendhunter.com/trends/valley-fair-kiosk.md) - [Home-Like Retail Store Designs](https://www.trendhunter.com/trends/conran-shop.md) - [Lane Home-Transformed Cafes](https://www.trendhunter.com/trends/blue-bottle-store.md)