# Transitory Artisan Coffee Bars The Blue Bottle Coffee Shinjuku Was Designed by Schemata Architects By Rebecca Byers | Published 2016-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-bottle-coffee-shinjuku References: [retaildesignblog.net](http://retaildesignblog.net/2016/04/30/blue-bottle-coffee-shinjuku-cafe-by-schemata-architects-tokyo-japan/) Designed by renowned firm [Schemata Architects](https://www.trendhunter.com/trends/le-labo-kyoto), the recently opened [Blue Bottle](https://www.trendhunter.com/trends/valley-fair-kiosk) Coffee Shinjuku shop in Tokyo is a stunningly [modern take on cafe culture](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship). Attached to Shinjuku Station, the new coffee shop is stark white and features the brand's instantly recognizable paint-stamped sky blue bottle logo subtly distributed across the space. The bright Blue Bottle Coffee Shinjuku shop is designed to create a "fair relationship" between all people experiencing the space; whether that refers to a "host" or "guest" of all meetings, whether in line, working as a cashier or sitting among other customers. The easily accessible Blue Bottle Coffee Shinjuku store is sure to be a hit with consumers looking for a premium dose of caffeine before they head off to work each morning. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisan Coffee Bars:** Opportunity to create unique and aesthetically pleasing coffee shop designs that enhance the consumer experience. - **Cafe Culture:** Innovations in cafe design that promote a sense of community and inclusivity for all customers. - **Premium Coffee:** Opportunities to cater to consumers' increasing demand for high-quality, premium coffee experiences. ### Where This Applies - **Architecture & Interior Design:** Opportunity for architects and designers to create innovative coffee shop designs. - **Hospitality:** Opportunity for coffee shops to enhance the customer experience through design and inclusive environments. - **Food & Beverage:** Opportunity to capitalize on the growing market for premium coffee experiences and meet consumer demand. ## Related on Trend Hunter - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [Interaction-Based Japanese Cafe Designs](https://www.trendhunter.com/trends/blue-bottle-coffee-3.md) - [Minimal Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shinsaibashi.md) - [Coffee-Centric Contemporary Studios](https://www.trendhunter.com/trends/blue-bottle-studio.md) - [Lane Home-Transformed Cafes](https://www.trendhunter.com/trends/blue-bottle-store.md) - [Coffee Kiosk Designs](https://www.trendhunter.com/trends/valley-fair-kiosk.md) - [Industrial Café Interiors](https://www.trendhunter.com/trends/e-blue-bottle-coffee-west-bund.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Micro Train Platform Cafes](https://www.trendhunter.com/trends/starbucks-japan-shinkansen-platform.md)