# Camouflaging City Blocks Blue Buildings by Florentijn Hofman Attract Tourists By Life Fever | Published 2006-11-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/blue-block-by-florentijn-hofman References: [lifever](http://www.lifever.com) & [florentijnhofman.nl](http://www.florentijnhofman.nl/index.php?page=projects&id=2) The borough of Delfshaven, Rotterdam, asked Florentijn Hofman to come up with a plan for a block of derelict buildings, which would be eventualy demolished. The agreement with the neighbourhood was that the block would remain blue as long as there wasn’t a new plan for the area. This was once one of the most unseen blocks of houses in Rotterdam, and by applying a layer of only two micron of blue paint into it, it became Rotterdam’s most photographed building. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Urban Camouflage:** Opportunity for urban artists to transform derelict buildings into visually striking attractions - **Tourist Attraction Revival:** Utilize creative strategies to revitalize overlooked areas and attract tourists - **Artistic Urban Regeneration:** Transforming the aesthetics of urban spaces through artistic interventions ### Sectors Adopting This - **Art and Design:** Artists and designers can capitalize on the trend of using art to transform urban spaces - **Tourism and Hospitality:** Tourism industry can leverage unique attractions to revitalize forgotten areas and boost local economies - **Urban Development:** Urban development organizations can collaborate with artists to regenerate neglected areas and stimulate community engagement ## Related on Trend Hunter - [Bubblegum Street Art Buildings](https://www.trendhunter.com/trends/hubbabubbabuilding.md) - [Colorful Rooftop Unified Buildings](https://www.trendhunter.com/trends/nantou-hybrid-building.md) - [Pixelated Illusion Housing](https://www.trendhunter.com/trends/van-b.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Colorfully Inflatable Art Installations](https://www.trendhunter.com/trends/blowup-art-the-hague.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Layered Office Blocks](https://www.trendhunter.com/trends/schieblocks.md) - [Pastel Tonal Apartment Blocks](https://www.trendhunter.com/trends/regensburg-quarter.md) - [Ultra-Colorful High-Density Residential Designs](https://www.trendhunter.com/trends/highdensity-residential-design.md)