# Collaborative Celebrity Meal Kits The Blue Apron x Chrissy Meal Kits Share Eats by Chrissy Teigen By Laura McQuarrie | Published 2018-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-apron-x-chrissy References: [businesswire](https://www.businesswire.com/news/home/20180510005169/en/Introducing-Blue-Apron-Chrissy-Chrissy-Teigen-Brings) & [blueapron](https://www.blueapron.com/) Outside of offering its subscription service through online channels, [Blue Apron](https://www.trendhunter.com/trends/molly-yeh-x-blue-apron) recently announced that it will be launching in-store meal kits—and this summer, foodies will be able to get their hands on Blue Apron x Chrissy meal kits as part of a collaboration with Chrissy Teigen. The Blue Apron meal kits are set to feature original recipes crafted by Tiegen herself, including one recipe from [Cravings 2](https://www.trendhunter.com/trends/cravings-by-chrissy-teigen-bundle), the celebrity's upcoming cookbook: Pork Banh Mi Sandwiches with Pickled Cucumbers & Carrots. As part of the six-week Blue Apron x Chrissy partnership, fans and home cooks will be able to enjoy a range of recipes like Sesame Chicken Noodles with Bok Choy or Garlic & Soy-Glazed Shrimp with Charred Broccoli & Hot Green Pepper Sauce. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Collaborative Meal Kits:** Collaborations between meal kit services and celebrities offer an opportunity to create unique and personalized meal experiences. - **In-store Meal Kits:** The introduction of in-store meal kits provides convenience and expands the reach of meal kit services. - **Celebrity-branded Meal Kits:** Celebrity-branded meal kits capitalize on the popularity and influence of celebrities to attract customers. ### Industries Being Reshaped - **Meal Kit Services:** Meal kit services can leverage collaborations with celebrities to differentiate their product offerings and attract new customers. - **Grocery/retail:** The expansion of meal kit services into in-store offerings opens up opportunities for grocery and retail businesses to partner with or create their own meal kit solutions. - **Entertainment/celebrity Marketing:** Collaborating with celebrities on branded meal kits presents opportunities for the entertainment industry to engage with fans and generate additional revenue. ## Related on Trend Hunter - [Celebrity Chef Meal Kits](https://www.trendhunter.com/trends/celebrity-experiences.md) - [Easeful Asian-Inspired Meal Kits](https://www.trendhunter.com/trends/molly-yeh-x-blue-apron.md) - [Celebrity Baking Mix Launches](https://www.trendhunter.com/trends/cravings-by-chrissy-teigen.md) - [Seasonal Lobster Meal Kits](https://www.trendhunter.com/trends/summer-lobster-box.md) - [Chef-Crafted Non-Frozen Ready Meals](https://www.trendhunter.com/trends/blue-apron-prepared-ready-meals.md) - [Chef-Backed Pasta Pizza Kits](https://www.trendhunter.com/trends/pasta-pizza-kit.md) - [Wedding Registry Meal Kits](https://www.trendhunter.com/trends/blue-apron-and-the-knot.md) - [Online Meal Kit Markets](https://www.trendhunter.com/trends/the-blue-apron-market.md) - [Breakfast Meal Kits](https://www.trendhunter.com/trends/convenient-breakfast.md)