# Budget-Friendly Meal Boxes Blue Apron 'Knick Knacks' are Available on Walmart’s Jet.com By Laura McQuarrie | Published 2019-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-apron-knick-knacks References: [businesswire](https://www.businesswire.com/news/home/20181029005203/en/Blue-Apron-Jet) & [jet](http://www.jet.com/blueapron) After facing challenges in the meal kit industry, especially within brick-and-mortar stores, Blue Apron is launching an all-new [meal kit line](https://www.trendhunter.com/trends/home-chef-offers) called 'Blue Apron Knick Knacks' through [Walmart’s](https://www.trendhunter.com/trends/chef-boyardee-frozen-skillet-meals) Jet.com online and mobile platforms. Targeting metropolitan consumers, these meal kits provide virtually everything one needs to prepare a meal for two in 30 minutes or less, for under $10. These bundled meal kits pair sauces, grains, dairy and spices with step-by-step instructions. To complete the kits, customers are encouraged to pair the Knick Knacks with added protein or produce of their choice. Some of the Blue Apron Knick Knacks available include [globally inspired dishes](https://www.trendhunter.com/trends/the-spice-tailor-meal-kits) like Dukkah-Spiced Beef & Couscous with Tahini-Dressed Broccoli or Togarashi Popcorn Chicken with Sweet Chili Slaw & Jasmine Rice. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Meal Kit Expansion:** Blue Apron launching an all-new meal kit line through Walmart's Jet.com presents an opportunity for meal kit companies to expand their reach by partnering with established retailers. - **Affordable Meal Solutions:** Blue Apron Knick Knacks offering meal kits for under $10 provides an opportunity to cater to budget-conscious consumers looking for convenient and cost-effective meal options. - **Customization and Flexibility:** Encouraging customers to pair the Knick Knacks with their own choice of protein or produce presents an opportunity for meal kit companies to offer customizable and flexible options. ### Industries Being Reshaped - **Meal Kit Delivery:** The partnership between Blue Apron and Walmart's Jet.com demonstrates the potential for collaboration between meal kit companies and e-commerce platforms to reach a wider customer base. - **Retail Grocery:** The availability of Blue Apron Knick Knacks on Walmart's Jet.com showcases the potential for brick-and-mortar retailers to offer meal kit solutions, expanding their product offerings and attracting new customers. - **Food Manufacturing:** The introduction of Blue Apron Knick Knacks presents an opportunity for food manufacturers to create and produce meal kit products in collaboration with meal kit subscription services. ## Related on Trend Hunter - [Breakfast Meal Kits](https://www.trendhunter.com/trends/convenient-breakfast.md) - [Online Meal Kit Markets](https://www.trendhunter.com/trends/the-blue-apron-market.md) - [Keto-Friendly Prepared Meals](https://www.trendhunter.com/trends/blue-apron-ketofriendly-prepared-ready-meals.md) - [Expanded Meal Kit Services](https://www.trendhunter.com/trends/the-next-course.md) - [Tailgaiting Meal Boxes](https://www.trendhunter.com/trends/blue-apron-tailgating-box.md) - [Seasonal Lobster Meal Kits](https://www.trendhunter.com/trends/summer-lobster-box.md) - [Wedding Registry Meal Kits](https://www.trendhunter.com/trends/blue-apron-and-the-knot.md) - [Meal Kit Breakfast Menus](https://www.trendhunter.com/trends/blue-apron-breakfast-menu.md) - [Chef-Backed Pasta Pizza Kits](https://www.trendhunter.com/trends/pasta-pizza-kit.md)