# Decadent Double-Strong Coffees Blue and Buried Coffee Tastes Like Blueberry Coffee Cake By Laura McQuarrie | Published 2022-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blue-and-buried References: [prnewswire](https://www.prnewswire.com/news-releases/death-wish-coffee-co-celebrates-national-donut-day-with-the-launch-of-new-limited-edition-flavor-blue-and-buried-301560650.html) & [deathwishcoffee](https://www.deathwishcoffee.com/products/blue-and-buried-coffee)  With National Donut Day in mind, [Death Wish Coffee Co.](https://www.trendhunter.com/trends/coconut-caramel-coffee) created a limited-edition premium summer coffee flavor by the name of [Blue and](https://www.trendhunter.com/trends/java-jolt-ice-cream) Buried. This indulgent blend lives up to the brand's reputation as the creator of the World's Strongest Coffee and it shares the full-flavor experience of homemade blueberry jam, luscious vanilla and sweet Vietnamese cinnamon. The decadent premium coffee flavor, described as "your fully baked wake-up call," is ready to be enjoyed hot or iced and product purchases are paired with a limited-edition, collectible Donut Day mug. This fun flavor joins others from [Death With Coffee](https://www.trendhunter.com/trends/gingerdead) like Pumpkin Chai and Gingerdead, all of which are Fair Trade, organic and powered by natural ingredients. With this product, and others, the brand recognizes that consumers are looking for high-quality, strong and flavorful coffees that are free from artificial additions. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 61% | Activity: 44% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium Coffee Flavors:** Opportunity for coffee manufacturers to create unique, indulgent coffee flavors that cater to consumer's desire for high-quality, natural ingredients. - **Limited-edition Products:** Creating a sense of urgency and exclusivity with limited-edition product lines and collectible items can drive sales and consumer excitement. - **Fair Trade Products:** Consumers are increasingly conscious of ethical and sustainable practices, presenting a opportunity for brands to meet this demand and differentiate themselves in the market. ### Sectors Adopting This - **Coffee Manufacturing:** Creating innovative, decadent coffee flavors that cater to consumers' tastes can differentiate brands in an increasingly competitive market. - **Consumer Goods:** Limited-edition products and collectible items can drive sales and build brand loyalty in the consumer goods industry. - **Sustainable Agriculture:** Increased consumer awareness of ethical and sustainable practices presents opportunities for the agriculture industry to differentiate themselves and meet this demand. ## Related on Trend Hunter - [Strong Seasonal Coffees](https://www.trendhunter.com/trends/gingerdead.md) - [Coconut Caramel Coffee](https://www.trendhunter.com/trends/coconut-caramel-coffee.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Seasonal Fair Trade Brews](https://www.trendhunter.com/trends/death-wish-coffee-1.md) - [Charitable Ethiopian Coffee Blends](https://www.trendhunter.com/trends/grind-for-good.md) - [Premium Organic Coffee Blends](https://www.trendhunter.com/trends/light-roast-blend.md) - [Classic Winter Mocha Blends](https://www.trendhunter.com/trends/death-wish-coffees.md) - [Autumn-Inspired Specialty Coffees](https://www.trendhunter.com/trends/fall-flavors.md) - [Dessert-Inspired RTD Coffees](https://www.trendhunter.com/trends/dunkin-iced-coffee.md)