# Cruelty-Free Hair Editorials BLOW Salon Celebrates Ethical Style with a Cruelty-Free Fashion Shoot By Sheri Scott | Published 2016-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blowcrueltyfreefashion References: [bettyandbee](http://www.bettyandbee.com) & [ohblow](http://www.ohblow.com) The hair fairies at #BLOW Finnieston are at it again and have just dropped a 100% cruelty-free photo shoot. The shoot features some of BLOW's favorite babes and their furry friends, with hair styled by BLOW using [cruelty-free Manic Panic colors](https://www.trendhunter.com/trends/witches-delight) that are perfect for Spring. At the core, these photos are showing BLOW's strong feelings towards fashion with a heart. Popular styles may change seasonally, but the demand for ethically produced products is growing in both the fashion and beauty industry. With a host of information and ethical brands like Sara Hill make-up and Manic Panic available, there’s really no excuse for us to ignore that innocent animals are being imprisoned to fulfill fast fashion consumerism. In the words of Stella McCartney speaking for [PETA](https://www.trendhunter.com/trends/animal-intelligence): "we address…ethical or ecological…questions in every other part of our lives except fashion. Mind-sets are changing, though, which is encouraging." BLOW is showing how high-fashion editorials don't have to comprise their ethical standards nor the quality of the products used. Featuring Glasgow bloggers and creatives including Forever yours Betty & Honey Pop Kisses. Photography is by Martin Barker and the hair styling by the geniuses at BLOW Finnieston using Manic Panic colours. Makeup is by the [Academy of Make](https://www.trendhunter.com/trends/stem-saturday)-up with team leader Eden McLeod using Sara Hill makeup.The shoot was brought to life by idea genies Betty & Bee and was styled by I’ll Be Your Mirror using vintage pieces from Silk & Favours and The City Retro. Prepare to be #BLOWn away as we give you a guilty-free shoot, sweet enough to eat. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cruelty-free Beauty:** The trend towards cruelty-free products in the beauty industry creates opportunities for innovative companies to offer ethical and sustainable alternatives. - **Fashion with a Heart:** As consumers demand more ethically produced products in the fashion industry, there is an opportunity for companies to showcase their values and differentiate themselves through ethical practices. - **Integration of Ethical Brands:** Consumers are increasingly incorporating ethical brands into their lifestyles, creating opportunities for companies to collaborate and integrate these brands into their product offerings. ### Where This Applies - **Beauty:** The beauty industry has an opportunity to offer more cruelty-free and sustainable products, meeting the growing demand of consumers who prioritize ethical and responsible production. - **Fashion:** The fashion industry can differentiate itself through ethical practices and by incorporating ethical brands into their products, appealing to consumers who are becoming more mindful of their purchasing decisions. - **Photography:** Collaboration between photographers and ethical companies can showcase stylish, cruelty-free products and lifestyles, promoting the rise of ethical practices and values in the industry. ## Related on Trend Hunter - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Mission-Driven Haircare](https://www.trendhunter.com/trends/burd-beauty.md) - [Vegan Hair Extension Products](https://www.trendhunter.com/trends/vegan-hair-extension.md) - [Affordable Free-From Haircare](https://www.trendhunter.com/trends/salon-quality-haircare.md) - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Clean Beauty Salon Partnerships](https://www.trendhunter.com/trends/blo-blow-dry-bar-and-bare-minerals.md)