# Musical Necklaces The 'Blow Your Own Trumpet' Viral Video Promotes Jewelry By leewashington | Published 2010-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blow-your-own-trumpet-viral References: [culturelabel](http://www.culturelabel.com/blow-your-own-trumpet.html) Designed by 'Bert,' these [handcrafted sterling silver trumpet jewelry](https://www.trendhunter.com/trends/pretty-weird) are fully playable, and to spread the word the designer has created this humorous 'blow your own trumpet' viral video that demonstrates trumpet playing in a way not ordinarily expected. Bert is a designer who graduated from [Central Saint Martins](https://www.trendhunter.com/trends/woojun-jang-fw26) and has worked with Alexander McQueen and has a strong celebrity following that includes Marisa Tomei and Natalie Imbruglia. She is part of a growing trend of designers whose work can be best understood through making short viral videos. In this case, the 'blow your own trumpet' viral video features overweight men playing [trumpet necklaces](https://www.trendhunter.com/trends/styled-by-katseye) with a lack of seriousness to promote the product. The trumpet pendants are available at Culturelabel.com. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 11% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Playable Jewelry:** Creating fully functional jewelry brings additional value to the wearable product. - **Humorous Marketing:** Injecting humor into marketing tactics can create viral content and increase brand awareness. - **Celebrity-backed Designers:** Working with celebrities on product endorsements can increase a brand's popularity and credibility. ### Where This Applies - **Jewelry Manufacturing:** The manufacturing of fully playable jewelry requires expertise in both jewelry design and musical instrument crafting. - **Marketing and Advertising:** The incorporation of humor in marketing campaigns can create a unique brand image and increase audience engagement. - **Fashion and Entertainment:** Designers with celebrity followings can capitalize on those relationships to create customized fashion products for endorsements and collaborations. ## Related on Trend Hunter - [Instrument-Resembling Coffee Machines](https://www.trendhunter.com/trends/trumpet-coffee.md) - [Bold Handmade Jewelry Designs](https://www.trendhunter.com/trends/holst-lee.md) - [Fashion Jewelry Collabs](https://www.trendhunter.com/trends/sylvia-toledano.md) - [Y2K-Inspired Flower Necklaces](https://www.trendhunter.com/trends/foufou.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Painter-Themed Charm Necklaces](https://www.trendhunter.com/trends/day-at-the-museum.md) - [Iconic Jewelry Cuff Designs](https://www.trendhunter.com/trends/elsa-peretti1.md) - [Customizable Jewelry Builders](https://www.trendhunter.com/trends/jewelry-builder.md)