# Flagship Blow Dry Bars Show Dry is a Chic Urban Blow Dry Bar with Geometric Decor By Rebecca Byers | Published 2015-07-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/blow-dry-bar References: [retaildesignblog.net](http://retaildesignblog.net/2015/07/03/show-dry-by-wilson-holloway-london-uk/) & [wilsonholloway](http://www.wilsonholloway.com/) This stunning upscale blow dry bar is the flagship for the burgeoning brand Show Dry that is in the midst of opening locations across London. The [flagship concept](https://www.trendhunter.com/trends/charlotte-tilbury-flagship) is situated in the heart of Notting Hill and falls in line with the progression toward streamlined, monochrome salon decor that is a natural reaction to the over-the-top nature of the industry in the 1980s and 1990s. Given the saturated nature of the [blow dry bar market](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care) in London, Show Dry was tasked with creating a brand that helps them stand out from the rest. A design highlight of the [sleek space](https://www.trendhunter.com/trends/nova-arts-salon) is arguably a suspended bubble ceiling that is illuminated and resembles a quilt. The entire space features bespoke iron fittings that elevate the overall customer experience. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 65% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Sleek Salon Decor:** The trend towards streamlined, monochrome salon decor offers an opportunity for innovative and modern design concepts in the beauty industry. - **Unique Design Elements:** Incorporating suspended bubble ceilings or custom iron fittings can differentiate blow dry bars from competitors, creating a unique and memorable experience for customers. - **Upscale Blow Dry Bar Market:** With the saturated nature of the blow dry bar market, there is an opportunity for brands to position themselves as high-end, offering luxurious services and a premium customer experience. ### Where This Applies - **Beauty and Wellness:** The beauty and wellness industry can incorporate the trend of sleek salon decor and unique design elements to enhance the customer experience. - **Hospitality and Lifestyle:** Upscale blow dry bars can be positioned within the hospitality and lifestyle industry, offering not only hair services but also a luxurious and trendy setting for socializing and relaxation. - **Interior Design and Architecture:** Design professionals in the interior design and architecture industry can explore innovative design concepts, such as suspended bubble ceilings or bespoke iron fittings, to create visually captivating spaces for blow dry bars. ## Related on Trend Hunter - [Pampering Festive Salons](https://www.trendhunter.com/trends/holiday-bow-bar.md) - [Local-Inspired Charming Salons](https://www.trendhunter.com/trends/gxbar.md) - [Clean Beauty Salon Partnerships](https://www.trendhunter.com/trends/blo-blow-dry-bar-and-bare-minerals.md) - [Organically designed Salon Interiors](https://www.trendhunter.com/trends/curly-lab.md) - [Emerging Design Exhibitions](https://www.trendhunter.com/trends/dry-cleaning-exhibition.md) - [Light Therapy Beauty Bars](https://www.trendhunter.com/trends/the-light-salon.md) - [Radial Modern Barbershops](https://www.trendhunter.com/trends/modern-barbershops.md) - [Tech-Driven In-Store Events](https://www.trendhunter.com/trends/harrods.md) - [Pampering Beauty Flagships](https://www.trendhunter.com/trends/charlotte-tilbury-flagship.md)