# Creme-Topped Peanut Butter Cups Reese's Blossom-top Miniature Cups are Arriving for Valentine's By Laura McQuarrie | Published 2022-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blossomtop-miniature-cups References: [candyindustry](https://www.candyindustry.com/articles/90159-hershey-releases-8-new-valentines-and-easter-candies-for-2022) & [hersheyland](https://www.hersheyland.com/products/reeses-blossom-top-miniature-peanut-butter-cups-7-4-oz-bag.html)  [Reese's](https://www.trendhunter.com/trends/peanut-brittle-cups) Blossom-top Miniature Cups are launching this year for [Valentine's](https://www.trendhunter.com/trends/valentines-day-mini-donuts) Day and this new treat shares a taste of light pink creme atop a classic peanut butter cup formula in a small size. The shareable milk chocolate and peanut butter treats are perfectly giftable and they remix a beloved treat with a seasonally appropriate twist. This variation on the classic nut butter cup promises to appeal to candy lovers of all ages who want a fresh take on a favorite pairing. The Valentine's Day confections are wrapped in colorful foils and there are three patterns inspired by different bouquets. The miniature peanut butter cups are one of the many new treats from [Hershey](https://www.trendhunter.com/trends/hersheys-valentines-day) that are coming to consumers in 2022, along with other brand-new Easter chocolates that speak to sweets lovers of all ages. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Remixes:** Opportunity for creating limited edition seasonal versions of popular products. - **Giftability:** Opportunity for creating products that are easily giftable through innovative packaging and presentation. - **Flavor Twist:** Opportunity for creating new variations of classic products by adding unique flavor twists. ### Sectors Adopting This - **Confectionery:** Innovative flavor combinations and seasonal product offerings can help confectionery companies stand out in a crowded market. - **Packaging:** Creating innovative packaging and presentation can help products stand out on shelves and attract consumers. - **Marketing:** Utilizing seasonal and limited edition product offerings as part of a marketing strategy can increase engagement and brand loyalty among consumers. ## Related on Trend Hunter - [Charmingly Romantic Candy Products](https://www.trendhunter.com/trends/hersheys-valentines-day.md) - [Peanut-Butter-Chocolate Easter Treats](https://www.trendhunter.com/trends/2025-easter-treats.md) - [Easy-to-Enjoy Easter Chocolates](https://www.trendhunter.com/trends/reeses-peanut-butter-mini-eggs.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Caramel-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-caramel-big-cup.md) - [Cupcake-Flavored Chocolates](https://www.trendhunter.com/trends/vanilla-frosting-flavored-creme.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Heart-Shaped Valentine’s Day Chocolates](https://www.trendhunter.com/trends/gardners-candies.md) - [Romantically Colored Candy Ranges](https://www.trendhunter.com/trends/mms-cupids-blend.md)