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# Botanically Infused Bottled Waters
The New Blossom Water Flavors are Made with Natural Ingredients

By Michael Hemsworth | Published 2018-04-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/blossom-water
References: [foodbev](https://www.foodbev.com/news/blossom-water-releases-new-reformulated-botanical-waters/) & [drinkblossomwater](http://drinkblossomwater.com)

The new Blossom Water [botanical beverages](https://www.trendhunter.com/trends/sparkling-hibiscus-flower-water) have been reformulated to offer consumers a way top enjoy a refreshing drink without all of the sugar that's traditionally found in prepackaged beverages.

The drinks are all made with [natural spring water](https://www.trendhunter.com/trends/highland-spring-flavours) that has been infused with botanicals derived from flower blossoms along with just a bit of sugar for a touch of sweetness. These details enable the drinks to all keep a caloric content of just 10 per serving, which will come as welcome news to those who are looking to kick their [sugary soda habit](https://www.trendhunter.com/trends/boost-water) in favor of better-for-you beverage options.

The new Blossom Water drinks includes five flavors in total including 'Mango Hibiscus,' 'Lemon Rose,' 'Pomegranate,' 'Plum Jasmine,' 'Geranium' and 'Grapefruit Lilac.'

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 35% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Low-calorie Botanical Beverages:** Opportunity for beverage companies to create healthier drinks by using natural sweeteners and infusing water with flowers and botanicals.
- **Sugar-free Prepackaged Beverages:** Opportunity for beverage companies to cater to consumers looking for low-sugar and natural alternatives to traditional soda with floral-infused, sugar-free bottled waters.
- **Floral-infused Beverages:** Opportunity for beverage companies to introduce new and unique flavors by infusing fresh flowers and botanicals into their products.

### Where This Applies

- **Beverage Industry:** Beverage companies can tap into the growing demand for healthier and low-sugar alternatives to traditional soda and other pre-packaged beverages.
- **Natural Food Industry:** Herbal tea, kombucha, and other natural beverages already enjoy popularity among health-conscious consumers, and these floral-infused beverages are a natural extension for companies already in this space.
- **Floral Industry:** Beverage companies can partner with flower farms to source fresh flowers and botanicals to create unique flavors and build a sustainable and eco-friendly supply chain.

## Related on Trend Hunter

- [Botanical Mocktail-Like Beverages](https://www.trendhunter.com/trends/fentimans-botanically-brewed.md)
- [Botanically Inspired Food Flavors](https://www.trendhunter.com/trends/flavorchem-bloom.md)
- [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md)
- [Botanical Water Enhancers](https://www.trendhunter.com/trends/botanical-water-enhancers.md)
- [Flower-Powered Craft Sodas](https://www.trendhunter.com/trends/drink-a-flower.md)
- [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md)
- [Herbaceous Citrus Sparkling Waters](https://www.trendhunter.com/trends/citrus-sparkling-water.md)
- [Botanical Sweetener-Free Sodas](https://www.trendhunter.com/trends/nuisance-drinks.md)
- [Sparkling Hibiscus Flower Water](https://www.trendhunter.com/trends/sparkling-hibiscus-flower-water.md)
