# Gin-Infused Sparkling Wines The Blossom Hill Gin Fizz Has an Unexpectedly Balanced Profile By Michael Hemsworth | Published 2019-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blossom-hill-gin-fizz References: [foodbev](https://www.foodbev.com/news/treasury-wine-estates-releases-blossom-hill-gin-fizz-duo-in-uk/) & [tweglobal](https://www.tweglobal.com) Cocktails and wine are colliding with the announcement of the new [Blossom Hill](https://www.trendhunter.com/trends/veggie-sticks-seaweed-corn) Gin Fizz in the UK that promises to offer consumers a different way to experience the classic flavors of the very different libations. The new product consists of a sparkling white wine base that has been mixed with a botanical-infused water along with just a dash of gin. This recipe helps to give the win cocktail drink a refreshing profile that is also lower in alcohol than traditional wines but higher than beers and coolers with an ABV of 8.5%. The Blossom Hill Gin Fizz will come in two flavor varieties including Rhubarb and Lemon & Rosemary, and was spoke on by Global Marketing Manager Bo Jakubenko at [Treasure Wine Estates](https://www.trendhunter.com/trends/blue-cheese-dips) who said, "We’re really excited to bring Gin Fizz to market – it’s the result of direct customer feedback about what they want to see from the Blossom Hill brand and the wine category in general. We know that [gin is booming](https://www.trendhunter.com/trends/white-claw-gin-smash) and that people are looking for refreshment and convenience from their drinks purchases." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Wine-cocktail Fusion:** The trend of infusing wine with popular cocktails creates an opportunity for companies to offer consumers unique and refreshing flavor profiles. - **Low Alcohol Beverages:** The growing demand for low-alcohol beverages presents an opportunity for companies to capitalize on health-conscious consumers who still desire flavorful drinks. - **Direct Consumer Feedback:** As seen with the creation of Blossom Hill Gin Fizz, companies can benefit from listening and responding to customer feedback in order to create innovative and successful products. ### Where This Applies - **Wine Industry:** The wine industry can explore the trend of mixing wine with popular cocktails in order to create unique and innovative products. - **Alcoholic Beverage Industry:** The trend of low-alcohol beverages creates an opportunity for companies in the alcoholic beverage industry to cater to health-conscious consumers while still providing flavorful drinks. - **Marketing Industry:** Marketing professionals can advocate for companies to prioritize direct consumer feedback in order to create successful and trendy products, such as the Blossom Hill Gin Fizz. ## Related on Trend Hunter - [Summer-Ready Sparkling Wines](https://www.trendhunter.com/trends/fruit-fusion.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md) - [Cocktail-Inspired Wine Collections](https://www.trendhunter.com/trends/signature-cocktail-collection.md) - [Low-ABV Sparkling White Wines](https://www.trendhunter.com/trends/grown.md) - [Approachable Sparkling Wines](https://www.trendhunter.com/trends/wha-gwan-glidin.md) - [Wine-Inspired Gin Spirits](https://www.trendhunter.com/trends/pinot-noir-gin.md) - [Fruit-Forward Sparkling Aperitifs](https://www.trendhunter.com/trends/rose-city-fizz.md) - [Celebratory Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz.md)