# Blue Monday Happiness Promotions Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday By Rebecca Byers | Published 2016-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bloos References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-bloos-giant-toilet-lands-st-pauls-blue-monday/brands/article/1379673) Toilet cleaning brand [Bloo's](https://www.trendhunter.com/trends/spa-moments) recently took to the streets of central London to give commuters something to smile about on [Blue Monday](https://www.trendhunter.com/trends/evening-bottomless-brunch), the day that scientists have determined to be "the saddest day of the year." The innovative brand activation featured an enormous fibreglass toilet installed at One New Change, a major office and retail development near St. Paul's Cathedral. The promotion, aimed at cheering up passersby, included pink water inside the [giant toilet installation](https://www.trendhunter.com/trends/home-toilet) that emitted a pleasant fragrance when "flushed." Additionally, the promotional event featured a host of brand ambassadors handing out beautiful bouquets of pink tulips. Individuals were invited to write down what was making them "bloo" and then flush it down the giant toilet. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Brand Activation Experiences:** The Bloo Monday promotion demonstrates the trend of creating immersive brand experiences to engage and delight consumers. - **Emotional Marketing:** The promotion taps into the trend of using emotions, like happiness and joy, to connect with consumers on a deeper level. - **Sensory Marketing:** By incorporating pleasant fragrances and visually appealing elements, the promotion exemplifies the trend of utilizing multiple senses to enhance consumer experiences. ### Sectors Adopting This - **Cleaning Products:** The promotion presents an opportunity for cleaning product brands to differentiate themselves by creating unique and memorable brand activations. - **Retail:** Retailers can take inspiration from the Bloo Monday promotion to create interactive experiences that attract and engage customers in-store. - **Event Planning:** Event planners can explore innovative and creative ways to incorporate sensory elements and emotional connections into their activations, similar to the Bloo Monday promotion. ## Related on Trend Hunter - [Uplifting Mental Health Campaigns](https://www.trendhunter.com/trends/brew-monday.md) - [Fruit-Scented Toilet Blockers](https://www.trendhunter.com/trends/spa-moments.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Perfume-Fragranced Cleaning Products](https://www.trendhunter.com/trends/bloo-brilliant-gel-range.md) - [Free Wellness Meals](https://www.trendhunter.com/trends/free-wellness-meals.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Mood-Boosting Cafe Pop-Ups](https://www.trendhunter.com/trends/skittles-house-of-joy.md) - [Poop-Themed Game Day Ads](https://www.trendhunter.com/trends/poop-on-super-bowel-monday.md)