# Ludicrously Luxurious Desserts Bloomsbury's 'Golden Pheonix' Cupcake is Obscenely Expensive By Courtney Scharf | Published 2012-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bloomsburys-golden-pheonix-cupcake References: [luxurylaunches](http://www.luxurylaunches.com/other_stuff/the_worlds_most_expensive_edible_cupcake_unveiled_in_dubai.php) & [ilovebloomsburys](http://ilovebloomsburys.com/) Bloomsbury's 'Golden Pheonix' cupcake is appropriately gilded given its sky-high price tag. Selling for $1,010 in the famous Dubai Mall, this luxurious dessert is a statement maker. Bloomsbury's is boasting the creation as the 'World's Most Expensive Edible Cupcake' and likely created this over-the-top cupcake to generate buzz for its new Dubai location. To promote the golden good, Bloomsbury released a very well-produced video walking viewers through the process of creating one of these high-profile confectioneries. The price of the cupcake is attributed to the organic baking and fruit ingredients, premium cocoa and a 23-carat sheet of edible gold. Though completely unnecessary and over-the-top, this headline-making confection has the midas touch in terms of bringing publicity to the Bloomsbury's brand. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Luxury Desserts:** Disruptive innovation opportunity: Creating unique and luxurious desserts that command premium prices while gaining attention and publicity. - **Creating Buzz:** Disruptive innovation opportunity: Using extravagant and over-the-top food creations to generate buzz and attract customers to new locations or product launches. - **Premium Ingredients:** Disruptive innovation opportunity: Using organic, high-quality ingredients such as premium cocoa and exotic fruits to create exclusive and indulgent desserts that cater to discerning customers. ### Who This Affects Most - **Gourmet Food:** Disruptive innovation opportunity: Introducing extraordinary and opulent desserts that redefine the gourmet food industry and cater to luxury-seeking consumers. - **Food Marketing:** Disruptive innovation opportunity: Leveraging visually appealing and headline-making desserts to create viral marketing campaigns and promote food brands across various media platforms. - **Hospitality:** Disruptive innovation opportunity: Partnering with luxury hotels and resorts to offer exclusive and extravagant dessert experiences that enhance the overall guest experience and differentiate the hospitality industry. ## Related on Trend Hunter - [Luxe Multidimensional Chocolates](https://www.trendhunter.com/trends/abu-dhabi-chocolate.md) - [Dubai Chocolate Pancake Stacks](https://www.trendhunter.com/trends/dubai-chocolate-pancake.md) - [Supersized Celebration Cupcakes](https://www.trendhunter.com/trends/crumbs-colossal-cupcake.md) - [Viral Chocolate Bar-Inspired Treats](https://www.trendhunter.com/trends/dubai-chocolate-mille-crpes.md) - [Elegant Cake Kits](https://www.trendhunter.com/trends/flourless-dark-chocolate.md) - [Dubai Chocolate Brownies](https://www.trendhunter.com/trends/dubai-chocolate-brownie.md) - [$1,000 Lobster Roll Kits](https://www.trendhunter.com/trends/lobster-roll-kit.md) - [Low-Cost Dubai Chocolate Treats](https://www.trendhunter.com/trends/flair-dubai-chocolate-cake-bar.md) - [Limited-Time Chocolate Sundaes](https://www.trendhunter.com/trends/dubai-chocolate-sundae.md)