# Cheeky Prescription Chocolates (UPDATE) These Bloomsberry Bars Give Chocoholics an Excuse to Binge By | Published 2013-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bloomsberry References: [lostateminor](http://www.lostateminor.com/2013/06/12/chocolate-prescriptions-by-bloomsberry/) & [bloomsberry](http://www.bloomsberry.com/) Bloomsberry, a New Zealand-based chocolate company, has a slew of new sweets aimed at chocoholics looking for an excuse to chow down. The company's chocolates all display [fake prescriptions](https://www.trendhunter.com/trends/zeke-bar), as if the chocolate was really medicine that chocolate lovers just *had* to eat. The two most hilarious chocolate bars are arguably the Girth Control and Bochox bars. Girth Control actually contains [very little cocoa](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars), and is meant to keep those pesky pounds off chocolate lovers' hips. When chocolate lovers have an uncontrollable craving for chocolatey goodness, reaching for the Girth Control bar is the safest and tastiest option. Bochox is [70% dark chocolate](https://www.trendhunter.com/trends/dirty-gut) and is meant to help rid men and women of wrinkles. These chocolate bars are both delicious and comical, and are definitely the way to a chocolate lover's heart. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Food Packaging:** Creating food packaging that is both functional and comical to engage and entertain consumers. - **Functional Foods:** Developing food products that not only taste good but also have added health benefits, such as helping with weight control or reducing wrinkles. - **Personalized Food Products:** Offering customized food products tailored to an individual's specific needs or preferences. ### Sectors Adopting This - **Food and Beverage:** Developing and marketing innovative food and beverage products that appeal to consumers' sense of humor and desire for functional foods. - **Cosmetics and Personal Care:** Exploring how functional ingredients found in food products such as dark chocolate could be incorporated into cosmetic and personal care products aimed at reducing signs of aging. - **Marketing and Advertising:** Helping companies create effective and engaging humorous advertising campaigns that showcase functional and tailored food products. ## Related on Trend Hunter - [Cramp Relief Chocolates](https://www.trendhunter.com/trends/bloody-delicious-chocolate.md) - [Pain Relief Chocolates](https://www.trendhunter.com/trends/the-functional-chocolate-company.md) - [Vitamin-Enriched Chocolate Lines](https://www.trendhunter.com/trends/fourx-better-chocolates.md) - [Nutrient-Packed Chocolate Bars](https://www.trendhunter.com/trends/chocolove-bars.md) - [Everyday Functional Chocolates](https://www.trendhunter.com/trends/functional-chocolate-co.md) - [Probiotic Chocolate Bars](https://www.trendhunter.com/trends/chocolate-with-probiotics.md) - [Beneficial Botanical Chocolate Bars](https://www.trendhunter.com/trends/yes-cacao-bars.md) - [Unique Arousal-Inducing Chocolates](https://www.trendhunter.com/trends/alice-mushrooms.md) - [Low-Calorie High-Protein Chocolates](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars.md)