# Feminist Department Store Panels Bloomingdale's 'In Her Shoes' Event Launches This Week By Ell Smith | Published 2018-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bloomingdales-in-her-shoes References: [psfk](https://www.psfk.com/2018/04/bloomingdales-event-series-women-motherhood.html) & [locations.bloomingdales](https://locations.bloomingdales.com/59th-street) [Bloomingdale's](https://www.trendhunter.com/trends/the-barbie-movie) 'In Her Shoes' event aims to inspire and empower women through hosting a series of feminist panels that will focus on topics that surround modern womanhood. Kicking off this series is a discussion about motherhood. Taking place at Bloomingdale's New York City flagship, this talk will serve as a safe space where women can discuss all things related to motherhood, including finding a balance between work and life at-home as well as other heavy-hitting topics. This event came into fruition following a [partnership between designer Rebecca Minkoff](https://www.trendhunter.com/trends/femininity-in-bloom) and a "[mom social network](https://www.trendhunter.com/trends/milk-money)" called Peanut. The series launches on May 3rd and serves as the department stores efforts to demonstrate its core values. Image Credit: London Scout ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 45% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Feminist Panels:** Opportunity for brands to create events that empower and inspire women through discussions about modern womanhood. - **Work-life Balance:** Brands can explore how to support working mothers by providing resources and solutions for finding a balance between work and life at-home. - **Partnerships with Social Networks:** Opportunity for brands to collaborate with social networks to create meaningful events and experiences that align with their core values. ### Where This Applies - **Retail:** Department stores and fashion brands can host feminist panels and events to engage and attract a diverse customer base. - **Technology:** Social networks and other technology platforms can partner with brands to create innovative events that foster community and empower women. - **Workplace Solutions:** Companies can develop products and services that support working mothers in finding a healthy work-life balance, creating a positive impact in the workplace. ## Related on Trend Hunter - [Empowering Female Apparel Initiatives](https://www.trendhunter.com/trends/empowering-female-apparel-initiatives.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Storefront NFT Displays](https://www.trendhunter.com/trends/nft-display-window.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)