# Beautiful Winged Teabags Blooming Tea is Imaginatively Packaged with a Cup-Perching Butterfly By Amelia Roblin | Published 2013-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blooming-tea References: [yankodesign](http://www.yankodesign.com/2013/01/24/butterfly-tea/) You might have begun to see how that a little bit more care has been going into [packaging concepts](https://www.trendhunter.com/trends/flutterbox) to enhance the consumer's experience with a product. The Blooming Tea concept is a wonderful example of this technique that gives the [infusion](https://www.trendhunter.com/trends/veryvery-good-tea) a little something extra special. Open the bright canary-yellow sachet and you will uncover a pretty paper butterfly with folded wings. It has the same cheerful color with a bit of darker detail in the veins and the tips of its fluttering features. While this elegant insectile accessory is disposable, it does fulfill a practical function. Yena Lee's [Blooming Tea tag](https://www.trendhunter.com/trends/summer-camp-iced-tea) can perch on the rim of your teacup by means of a small slit and you won't lose the string into the hot water. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Creative Packaging:** Opportunity to innovate new and unique packaging ideas to enhance consumer experience - **Disposable Functional Accessories:** Opportunity to create disposable accessories that fulfill a practical function - **Eco-friendly Packaging:** Opportunity to focus on sustainable and eco-friendly packaging options ### Who This Affects Most - **Beverage Packaging:** Opportunity for tea companies to innovate and enhance their packaging to stand out from competition - **Hospitality:** Opportunity for hotels and restaurants to enhance their customers' experience with creatively packaged tea offerings - **Event Planning and Catering:** Opportunity to create unique and eye-catching tea offerings for events such as weddings and corporate parties ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Opulent Floral Tea Collections](https://www.trendhunter.com/trends/brew-to-a-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Moody Blue-Hued Tea Ranges](https://www.trendhunter.com/trends/bigelow-butterfly-pea-flower.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Spring-Inspired Tea Boxes](https://www.trendhunter.com/trends/spring-faves-12-tea-sampler.md) - [Boba Tea Sachets](https://www.trendhunter.com/trends/pinky-up-butterfly-boba.md)