# Fully Floral Editorials The Bloom Town Photo Shoot is Filled With a Fresh Springtime Feel By Leslie Chen | Published 2012-02-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bloom-town References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2012/02/bloom-town-patricia-van-der-vliet-emily-baker-for-w-editorial.html) & [sharif.st](http://sharif.st/stills/w-bloom-town) The beautiful 'Bloom Town' editorial perfectly illustrates the images of spring I have in my head as I wait for the weather to gradually get warmer. Featuring blonde bombshell models Patricia van der Vliet and Emily Baker, the Bloom Town photo shoot is a fully [floral love affair](https://www.trendhunter.com/trends/macys-flower-show). The backdrop is covered with shelves upon shelves of fresh flowers as the girls rock dresses, skirts, socks, jackets, tights, backpacks and sneakers covered in daisies, roses and countless other flowers. The melding of these floral ensembles with the equally flower-filled background creates a gorgeous camouflage of [blooming colors](https://www.trendhunter.com/trends/splendid-srping-2025). Let the images of the Bloom Town editorial carry you away to a land where flowers are always in season. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Flower Power Fashion:** Opportunities for fashion brands to incorporate flower patterns, accessories, and backgrounds into their designs. - **Garden-themed Photography:** Opportunities for photographers to create garden backdrops and floral sets to showcase products or models. - **Sustainable Floral Arrangements:** Opportunities for florists to create eco-friendly floral arrangements and highlight their sustainable practices. ### Sectors Adopting This - **Fashion:** Fashion brands targeting a younger, hip consumer base. - **Photography:** Product and fashion photographers who specialize in creating picturesque sets and backgrounds. - **Floral Services:** Florists who specialize in creating innovative arrangements. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Women-Led Toronto Florists](https://www.trendhunter.com/trends/may-flowers.md) - [Immersive Spring-Themed Exhibits](https://www.trendhunter.com/trends/colors-in-bloom.md) - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)