# Empowering Kombucha Beverages GT's Bloom Kombucha Supports the Born This Way Foundation By Laura McQuarrie | Published 2018-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bloom-kombucha References: [prnewswire](https://www.prnewswire.com/news-releases/gts-launches-new-limited-edition-kombucha----bloom----supports-born-this-way-foundation-300637885.html) [GT's](https://www.trendhunter.com/trends/pink-lemonade-kombucha) Bloom [Kombucha](https://www.trendhunter.com/trends/brew-dr-kombucha-1) is a new and exclusive seasonal flavor that has been launched to share a special message about empowerment and support the [Born This Way Foundation](https://www.trendhunter.com/trends/real-tea-real-talk). The kombucha beverage itself features GT's Organic and Raw Kombucha base, paired with an aromatic floral springtime blend of elderflower, jasmine and violet. The limited-edition drink is bottled in a collectible package that boasts a unique print that captures the essence of personal growth and transformation. As part of its #InFullBloom campaign, GT's Living Foods is encouraging people to share their best selfie with a bottle of GT's kombucha—for each one shared, GT's will be making a $5 donation to the Born This Way Foundation, which is on a mission to support, empower and inspire young people to make the world a brighter place. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Seasonal Flavors:** Exploring new and exclusive flavors in kombucha beverages can attract consumer interest and drive sales. - **Empowerment Campaigns:** Aligning with a cause and empowering customers through campaigns can create a positive brand image and enhance customer loyalty. - **Collectible Packaging:** Creating limited-edition, collectible packaging can drive consumer excitement and encourage repeat purchases. ### Who This Affects Most - **Beverage Manufacturing:** Incorporating innovative flavors into traditional beverages can differentiate brands and attract a wider consumer base. - **Social Impact Organizations:** Partnering with social impact organizations can give brands a greater purpose and provide opportunities for joint marketing campaigns. - **Packaging Design:** Creating unique and collectible packaging designs can offer new opportunities for designers and packaging companies to showcase their creativity. ## Related on Trend Hunter - [Fan-Created Kombucha Beverages](https://www.trendhunter.com/trends/pink-lemonade-kombucha.md) - [Peachy Handcrafted Kombuchas](https://www.trendhunter.com/trends/gts-living-foods-peach-paradise.md) - [Tropical Fermented Beverages](https://www.trendhunter.com/trends/health-ade-guava-dragon-fruit.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Pink-Hued Hard Kombuchas](https://www.trendhunter.com/trends/raspberry-rose.md) - [Digestion-Focused Kombucha Drinks](https://www.trendhunter.com/trends/glow-up.md) - [Gut-Friendly Kombucha Campaigns](https://www.trendhunter.com/trends/thrill-your-gut.md) - [Flavorful Kombucha Releases](https://www.trendhunter.com/trends/mango-lime.md) - [Limited-Edition Melon Kombuchas](https://www.trendhunter.com/trends/watermelon-kombuchas.md)