# Empowering Beauty Subscriptions Bloom Beautifully's Monthly Boxes Center Around Mental Health By Jana Pijak | Published 2017-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bloom-beautifully References: [theselfcarebox](http://theselfcarebox.com/) 'Bloom Beautifully' is an empowering subscription service that aims to inspire consumers dealing with various mental health concerns. Removing the stigma surrounding mental health, the company provides [monthly beauty boxes](https://www.trendhunter.com/trends/new-you-winter-box) that can be customized to match subscribers' needs while also aiming to encourage positive thinking in the process. Each Bloom Beautifully box is equipped with a selection of [luxury self care products](https://www.trendhunter.com/trends/olive-june-x-bubble), along with [nourishing tea blends](https://www.trendhunter.com/trends/seasonal-living), and even inspirational quote art that tells subscribers to stick to daily goals even through tough times. Featuring a different theme each month, Bloom Beautifully's boxes range from self care packs that invite consumers to take a breather and unwind from a busy schedule, along with those that invite users to embrace their inner power. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 34% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mental Health Subscription Boxes:** Disruptive innovation opportunity: Create subscription boxes that focus on mental health and provide personalized self-care products and resources for subscribers. - **Empowering Beauty Subscriptions:** Disruptive innovation opportunity: Develop beauty subscription services that empower consumers by promoting positive thinking and self-care. - **Customized Self-care Packs:** Disruptive innovation opportunity: Offer personalized self-care packs that cater to individual needs, providing a range of luxury products and inspirational resources. ### Who This Affects Most - **Beauty Subscription Services:** Disruptive innovation opportunity: Transform the beauty industry by offering subscription services that focus on empowering and uplifting customers through customized products and mental health resources. - **Mental Health & Wellness:** Disruptive innovation opportunity: Combine mental health and wellness industries to create innovative solutions, such as monthly subscriptions that promote self-care and positive thinking. - **Personalized Product Boxes:** Disruptive innovation opportunity: Create industries that provide customized product boxes catering to individual needs, including self-care items and resources for mental well-being. ## Related on Trend Hunter - [Handmade Self-Care Accessories](https://www.trendhunter.com/trends/handmade-selfcare-accessories.md) - [Mind-Skin Connection Kits](https://www.trendhunter.com/trends/securely-attached-kit.md) - [Curated Neurobeauty Sets](https://www.trendhunter.com/trends/neurobeauty-bundle.md) - [Clean Mindful Cosmetics](https://www.trendhunter.com/trends/sonela.md) - [Floral-Inspired Bath Kits](https://www.trendhunter.com/trends/bath-experience.md) - [Charitable Beauty Product Boxes](https://www.trendhunter.com/trends/look-good-feel-better-x-the-perfume-shop.md) - [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md) - [Mindful Skincare Programs](https://www.trendhunter.com/trends/tatcha-and-open.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)