# Interactive Toy Sculptures Bloom Art Installation Celebrates the 2012 Summer Olympics By Meghan Young | Published 2012-08-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bloom-art-installation References: [psfk](http://www.psfk.com/2012/08/interactive-sculpture-game.html) & [bloom-thegame](http://www.bloom-thegame.com/main/2012/07/08/the-idea/) The Bloom art installation is an [interactive sculpture](https://www.trendhunter.com/trends/iwagumi-air-scape) that is the result of a crowd-sourced design. Described as 'an urban toy' and a 'game' by the designers, Alisa Andrasek and Jose Sanchez, the installation invites passersby to have a little fun and play with the [bright pink branches](https://www.trendhunter.com/trends/bloom-wall-light) that make up the entire creation. Commissioned by the [Greater London Authority](https://www.trendhunter.com/trends/workstack) to celebrate the London 2012 Olympic and Paralympic games, the Bloom art installation seeks to feed off of the bonding people are currently experiencing as they tune in for the biggest sporting events in the world. The designers write, "The collective act of coming to one place and building something becomes a shared memory for each person attending." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Interactive Sculptures:** Create interactive sculptures for public recreational spaces and events. - **Crowd-sourced Designs:** Use crowd-sourced designs to create unique and engaging installations. - **Urban Toys:** Develop playful and interactive urban toys for all ages to enjoy. ### Industries Being Reshaped - **Art Installations:** Artists and designers can create interactive public art installations for events and public spaces. - **Recreation and Entertainment:** Develop interactive toys and games for recreational and entertainment industries such as parks, malls and arcades. - **Crowd-sourced Design:** Companies can tap into crowd-sourced design to create unique products and experiences, boosting engagement and brand recognition. ## Related on Trend Hunter - [Interactive Blooming Floor Lamps](https://www.trendhunter.com/trends/bloomlight-s-lamp.md) - [Immersive Garden Bar Experiences](https://www.trendhunter.com/trends/americas-first-botanical-garden.md) - [Unique Interactive Installations](https://www.trendhunter.com/trends/the-aurora.md) - [Blooming Clustered Art Forms](https://www.trendhunter.com/trends/structural-botany.md) - [Poignant Multimedia Art Installations](https://www.trendhunter.com/trends/multimedia-art-installation.md) - [Community-Centric Sculptural Installations](https://www.trendhunter.com/trends/playful-sculptures.md) - [Build-Your-Own Sound Sculptures](https://www.trendhunter.com/trends/utooto.md) - [Interactive Light Sculptures](https://www.trendhunter.com/trends/helix.md) - [Spiky Inflatable Sculptures](https://www.trendhunter.com/trends/inflatable-sculptures1.md)