# Squidlike Scent Dispensers The Bloom Air Medic is an Air Purifier with an Organic Appeal By Amelia Roblin | Published 2011-05-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bloom-air-medic References: [designbuzz](http://www.designbuzz.com/entry/bloom-air-medic-jellyfish-inspired-organic-air-purifier/) & [lukeriggall](http://www.lukeriggall.co.uk/design/bloom-the-air-medic/) Most [air purifiers](https://www.trendhunter.com/trends/air-purifiers-3) take the appearance of unsightly appliances, but the Bloom Air Medic is a useful apparatus that happens to be a pleasure to look at. Designer Luke Riggall wished to conceive a contraption that could clean the air, infuse the room with a sweet scent and appeal to the sense of sight. His creative process led him to a form inspired by the soft and serene quality of the jellyfish. Not entirely satisfied with shape alone, Riggal asserts that this object will [float about the room](https://www.trendhunter.com/trends/mito-air-purifier) just as a squid does in the sea. Carried by a pocket of replenishing hot air below its body, the Bloom Air Medic goes as far as to become a focal point, emitting a pleasant glow and a heavenly aroma. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Organic Air Purifiers:** Opportunity for companies to create air purifiers with a visually appealing organic design and sweet scent. - **Multi-functional Appliances:** Creating appliances with multiple functions, such as air purification and aroma diffusion, can appeal to consumers. - **Nature-inspired Designs:** Designing products inspired by nature, such as the Bloom Air Medic's soft and serene jellyfish-inspired design, can garner attention. ### Who This Affects Most - **Home Appliances:** Opportunity for home appliance companies to expand their product lines with multi-functional, visually appealing air purifiers. - **Interior Design:** Organic air purifiers like the Bloom Air Medic can be used in interior design to add visual appeal while also purifying the air. - **Wellness:** Marketing air purifiers with sweet scents and organic designs to wellness enthusiasts and those who prioritize self-care and a healthy environment. ## Related on Trend Hunter - [Plant-Supporting Air Purifiers](https://www.trendhunter.com/trends/florapur-air-purifier-concept.md) - [Plant-Shaped Air Purifiers](https://www.trendhunter.com/trends/artsy-air-purifiers.md) - [Seasonally Adaptive Air Purifiers](https://www.trendhunter.com/trends/air-freshenerpurifier.md) - [Planter-Like Air Fresheners](https://www.trendhunter.com/trends/air-freshener-with-motion-sensors.md) - [Ambient Illumination Air Purifiers](https://www.trendhunter.com/trends/air-purifier-concept.md) - [Hanging Pendant-Style Air Purifiers](https://www.trendhunter.com/trends/abell-air-purifier.md) - [Dynamic Air-Purifying Speakers](https://www.trendhunter.com/trends/vox-aeris.md) - [Light-Integrated Air Purifiers](https://www.trendhunter.com/trends/airglow.md) - [Flower-Filled Humidifiers](https://www.trendhunter.com/trends/aromatherapy-humidifier.md)