# Bloody Urinals as Advertising Dexter Guerrilla Campaign By Ayman | Published 2008-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bloody-urinals-dexter References: [dailymotion](http://www.dailymotion.com/video/x5vvno_dexter_shortfilms) Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal. The campaign uses a blood-red dye in urinals to produce a blood-like flush. The campaign catches people off-guard (literally with their pants down) and stays true to Dexter's trademark of excessive blood and gore. Watch the above video for a demonstration of the ambient campaign in action. Check out another urinal advertising and a bloody bathroom guerrilla campaign: ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Toilet Advertising:** Opportunity for companies to creatively use the restroom as an advertising platform, potentially disrupting traditional advertising methods - **Guerrilla Marketing:** Using unconventional and unexpected methods to promote products or services, a strategy that can grab attention and generate buzz - **Ambient Advertising:** Creating advertisements that blend seamlessly into everyday environments, creating a unique and memorable experience for consumers ### Who This Affects Most - **Television and Streaming Services:** Opportunity to use guerrilla and ambient advertising to stand out in a crowded media landscape - **Bathroom Fixture Manufacturers:** Potential opportunity to create innovative advertising-focused urinals and other bathroom fixtures - **Marketing and Advertising Agencies:** Ability to develop creative and unconventional campaigns for clients looking to make a splash in their advertising efforts ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Anti-Splashing Bathroom Fixtures](https://www.trendhunter.com/trends/modern-urinal-design.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Light-Filled Public Restrooms](https://www.trendhunter.com/trends/vivid-toilet-interior.md) - [Multisensory Bathroom Activations](https://www.trendhunter.com/trends/pal-recuerdo.md)